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transruption
transruption

transruption: The digital toolbox for
the digital winners of today and tomorrow

4 September 2018

Digital disruption and transformation of the church

4.6
(358)

Introduction

Today, church marketing is faced with completely new challenges. Some people see social media as a threat. They fear that young people will lose themselves in social networks such as Facebook, Twitter or Instagram and no longer have time for contact with real people and the church. However, with well-positioned church marketing, the church can also inspire and win over young people via social media. Faith and digitalisation are not opposites.

Rather, there is an opportunity for faith in digitalisation. Just as Jesus approached people with his disciples in the Bible, good church marketing can also meet people where they are today. Jesus had his disciples. Social media has influencers. These are people who do not have to be prominent, but who have developed a special impact via social media. Their messages reach many people. If marketing for the church adapts to the new possibilities, church marketing can also place its own messages in the digital world. Those who can combine faith in digitalisation with very concrete images will inspire young people all over the world. Individual congregations and people are already doing marketing for the church that combines faith and digitalisation. If more congregations take up this model of marketing for the church, this effect can be utilised.

Young people are enthusiastic about such new campaigns and are living their own faith in digitalisation. This also means that these young people can contribute to the marketing of the church with their faith in digitalisation. There are very specific opportunities that can be utilised here.

Young people are enthusiastic about big church events - show them via social media

It is above all the major events with their special sense of community that inspire young people. The tried and tested church marketing organisation is well aware of this. It organises a large number of such events with extensive participation from young and old alike.

From church congresses and festivals to major holidays. Young people are active on social networks. Some of these people share pictures of the big events.

In this way, young people show that they also value reality and community. And they share something of their very personal impressions and their faith in digitalisation. Church marketing should utilise these opportunities. Good marketing for the church doesn't just organise events. Good church marketing also shares images from these events. This gives many people an impression of the event. It's not just the participants who were there who enjoy such images. You can also inspire young people who were unable to attend and who may be there next time. In addition, you should not only share images via social media yourself.

Good marketing for the church should also encourage young people to share their images publicly under a specific hashtag. The hashtag is a keyword. This keyword acts as a kind of cross-reference. The reference makes it easy for social media users to find all posts related to this particular hashtag. So if you enrich your major event and your church marketing with such a hashtag, users can more easily share pictures of your major event. The funnier the word you choose, the more likely you are to inspire young people. Many of them will be happy to share pictures and comments publicly via social media and thus make their faith known in digitalisation.

If you use this type of church marketing, you also have another advantage: you prove that faith has its own place in digitalisation. Not only young people will be enthusiastic about such an appearance. Many older people are also active on social media and will notice and possibly share the images. In this way, your marketing for the church spreads quickly and reliably throughout the world. Faith in digitalisation often finds its way faster than you might initially expect. The impact of social media is huge today. Every day, news reaches a large number of people all over the world. With social media, church marketing can inspire many young people and give faith a whole new place in digitalisation.

Make church marketing fit for social media - and give the church a modern face

The church is thousands of years old and yet it has always adapted to people throughout the ages. It has reached them in very different centuries using a wide variety of methods. Church marketing via social media is one of these methods. Today, it is a particularly effective way to inspire young people. It is therefore worthwhile having your own page on Twitter, Facebook or Instagram. Because you can use this page specifically for social media church marketing.

This type of marketing is often not even difficult for the church. Most pastors and people from churches know how to have a good speech or conversation. This is a quality that can also be seen in good news and images on social media channels. If you simply use these qualities digitally, you pave the way for faith in digitalisation. Just as the church comments on current events or announces new happenings in the community, it can also disseminate this news briefly and succinctly on social media.

However, another type of marketing is best suited to the church: place posts that deliberately encourage other users to participate. For example, you can ask for their opinion on a certain topic. Many young people are enthusiastic about such discussions and are already happy to participate. This is a great way to talk about faith in digitalisation. Secondly, you can also use social media in a different way. In this case, you can write out a small gift with a picture and a comment.

Anyone who shares or comments on the picture then has the chance to receive this gift. This is a particularly effective way of marketing the church via social media. The reason is simple: everyone who shares your post automatically spreads it to their own friends. In this way, the discussion about faith in digitalisation or the reference to your page spreads quickly and easily.

With a broad discussion, you will inspire many young people who do not even have to live in your town. You can reach them quickly and cost-effectively. This marketing also offers another advantage for the church: it spreads the faith in digital form much more cost-effectively than some printed products. Bear in mind that while printed brochures have to be both printed and sent out, church marketing via social media does away with both. You can simply formulate and activate the posts. And you can inspire many young people better this way than with printed material anyway.

Connect the world with empathetic marketing for the church

When you do marketing for the church via social media, you are marketing for the cause of mankind. You have the opportunity to inspire young people and connect them with each other. The topic of faith in digitalisation does not only play a role in our society. All over the world, people are thinking about their relationship with God. You can use this common theme for church marketing that benefits people and brings them new friends.

It's not just on social media that your parishioners can benefit from. Anyone who wants to connect with people on holiday or on an outing who have similar questions on their mind could soon be using these opportunities through their church marketing. If people are using Tinder and other dating apps to meet and initiate new relationships, why shouldn't believers also use social media and small technical programmes to connect with people? It's easy to share faith with other people.

Technical programmes ensure that we can connect with other people. So it is not difficult to spread beliefs in digitalisation in a targeted and particularly effective way. You can inspire many young people quickly and in line with your target group. If you are unsure about developing such programmes or using social media platforms yourself, this is not a disadvantage for your marketing for the church. Simply involve young people from your congregation in these tasks. This will give them the opportunity to take on responsibility.

Many young people are enthusiastic about such tasks and gratefully accept them. You can offer faith in digitalisation from young people for young people. Your channel will also be recognised as such. Readers of the platforms will recognise that the church marketing is genuine and conveys an authentic message. This is one of the best prerequisites for the spread of faith in digitalisation and sustainable church marketing. With a presence like this, you are sure to inspire many young people and will soon be able to welcome them as guests.

One or two of them may even give you a helping hand with marketing for the church. With a new app for contact in matters of faith, you could set completely new standards in terms of church marketing. The small programme allows you to connect young people all over the world. Anyone with a smartphone can use the programme and its functions. However, in order to inspire young people with such marketing for the church, you should make sure that your networking app is professionally designed.

In this case of church marketing, professional support from computer scientists or young people interested in technology is recommended. But you may already have such people in your ranks. If one of them would like to support you with a good programme for faith in digitalisation, an app for networking would certainly not be bad church marketing. It will definitely inspire young people.

Spreading God's message widely - this can be done today via social media

An important task of the church has always been to take God's message to the whole world. What the disciples of Jesus and later the monks were once responsible for, social media can do today. It is a perfect tool for your purpose. But you also need people who know how to use such a tool. On social media, these are known as influencers.

Influencer is derived from the word influence. This means influence. Accordingly, the word is used to describe people who have a particular influence on the relevant platform. For example, they may have a large network of friends on Facebook, an extensive circle of followers on the short message platform Twitter or attract a large audience for their posts on the photo platform Instagram.

The following is interesting: Not only celebrities, actors and politicians belong to this circle. Many ordinary users have also built up broad networks and have a huge impact. They can inspire thousands of young people. For a particular cause, a special event or even a specific topic. If you utilise the possibilities of such influencers for church marketing, you can set very specific topics or draw attention to a church event.

But you can also accompany the celebration of a Christian festival with important thematic references. In this way, you ensure that faith is perceived in digitalisation.

Many young people are then enthusiastic about such a post and will soon respond with a comment or a post of their own. Where can you find such influencers? It's simple, just check the social media platforms. On the one hand, there are many bishops and church celebrities who have a broad network here.

Talk to them about it. One or two of them will be happy to help you with a small contribution to your church marketing. After all, it's all about the common cause. Members of your congregation can also do marketing for the church. You are sure to find some young people with a large circle of friends on social media.

They may also help you with marketing for the church. Young people are enthusiastic when they are complimented on these channels and also show their faith in digitalisation. Use this openness for your church marketing and you will soon inspire more young people. Good church marketing can offer faith a whole new place in digitalisation. With the right marketing for the church, you can use precisely the opportunities that inspire and fascinate young people on a daily basis and ensure more faith in digitalisation.

Utilising a weak point in social media - consistently countering hate speech

Social media also has its difficulties. Many hate messages can also be found on internet platforms. There is incitement against all kinds of marginalised groups, but also against the centre of society. Rhetorically, human rights are trampled on by many users. The difficult situation of the most vulnerable people in the world is denied or these people are defamed. The church has an important task here: it must counter hate speech. With calm, reason but also determination, you should draw people's attention to solidarity, the basis of a global community of God's children.

Not everyone will share the religious basis. But many people will appreciate your call to reason and your well-considered comments. This can also be good church marketing. Take an active stand against hate speech and slander on social media. With the right moral courage, you will also inspire young people and find their support. As a church marketer, you can also offer a seminar in your congregation that prepares people to act sensibly on social media channels.

Events like these will inspire young people and meet with approval. Many people do not know how to react to hate speech on social media channels. At the same time, they are aware that part of being a believer in digitalisation is to specifically oppose this kind of hate. With marketing for the church that offers programmes on this topic, you are meeting an important need. Your marketing for the church not only attracts many people to your event.

In this case, church marketing also ensures that people remain capable of acting and do not lose their faith in digitalisation. Incidentally, young people are particularly enthusiastic about such topics. They will certainly be happy to support your marketing for the church with a contribution. In this way, faith in digitalisation is put on a completely new footing. With church marketing, you are creating this offer that combines faith in digitalisation with civil courage.

This plays an important role today, especially on social media. Accordingly, you should definitely not neglect this area in church marketing with social media. The weakness of social media is in a sense a strength of the church. It can show what faith can achieve in digitalisation and how it can accompany it. By marketing the church, you are contributing to a social way of using social media. Could there be a more important task for faith in digitalisation?

Organising a dialogue in solidarity with developing countries via social media

Social media is about connecting people. Religion has always connected people. But the church brings people together not only digitally, but also in reality. This is exactly what you should do with good church marketing. Consider social media as a tool to bring people together in reality. With the right marketing for the church, this is not difficult. And if you show that you are serious about it, you will inspire many young people.

You are even more likely to reach them than many other channels. The reason for this is quite simple: with your channel, people can see that something is actually being set in motion. An important pillar for this type of marketing for the church is development services and cooperation with countries that are less wealthy than the western industrialised nations. Churches have been offering exchange programmes in this area for many years. Young people are enthusiastic about this kind of work. Give young people the chance to experience what you have to offer.

You can score particularly well here with professional church marketing via social media. Good impressions with a short film instead of just a photo ensure that young people get excited and want to find out more about what you have to offer. You can embed faith in digitalisation in a very specific offer here. But marketing for the church also offers another possibility in this case: offer participants in such exchange programmes the opportunity to comment on your own work.

With a blog set up for a project or a Facebook page, you can share individual impressions on site. This can also be used to encourage a shared exchange of ideas about faith in digitalisation. Internet connections are available in all countries today. And it is not only in our country that many people are thinking about faith in digitalisation. Give these young people the opportunity to exchange ideas in real life and also to do solidarity work on the ground.

You can quickly and effectively utilise the many church offers that already exist here for a completely new kind of church marketing. Young people are enthusiastic about such offers and also like to comment on them on social media. With opportunities of this kind, you can consciously discuss faith in digitalisation on a global level. With this type of marketing for the church, you also achieve a real change in the world. Young people also realise this. And that's why you can inspire young people when you do this kind of church marketing.

Disseminate projects in other countries via your own social media presence

Church marketing on a global level offers you another opportunity via social media. You can not only advertise your own projects and remember them with beautiful pictures. You can also use the projects carried out by congregations in other countries for your church marketing. You think this is something completely new? It's not that new.

Activities of this kind also take place in the case of town twinning or a simple pen pal relationship: People exchange information about events and campaigns that take place locally, but also about celebrating special festivals and much more. The church is in the best possible organisational position for this type of work. You can therefore easily utilise these structures for marketing the church. To do this, get in touch with specific congregations that are planning a campaign, celebrating a special festival or have other interesting impressions to offer.

You can pick up on these impressions and use them for marketing the church. Church marketing of this kind not only offers you advantages: you ensure that a particular campaign or the work of a church receives special attention. Regardless of whether you are supporting the construction of a well, teaching children to read and write or simply celebrating a nice party - pictures with great impressions of this activity can be taken in any case. And these pictures will be remembered by many people.

Secondly, you can use marketing for the church to help raise funds for a specific campaign. Transparent fundraising campaigns can be launched via the networks. This is no longer difficult today. Social media then allows people all over the world to contribute their small part to the local project. This makes it easy to combine marketing for the church with charitable work. You can still inspire young people through projects of this kind. However, if you decide to use this type of church marketing, you should always remember one thing: People also want to see what has been done with their money.

So also share images of success via social media during campaigns. Young people are enthusiastic about such images even if they are otherwise not very religious. You can use church marketing of this kind to build new bridges for faith in digitalisation and get many young people excited about your project. The right marketing for the church thus captures completely new target groups for faith in digitalisation.

In fact, faith plays a role in digitalisation for many more people today than is generally assumed. Many people lack faith in digitalisation. This means that good marketing for the church can offer these people new faith in digitalisation. Take on this task and you will inspire young people. Social media has the goal of making contact with people from many other countries in common with faith.

In your marketing for the church, you can emphasise that the church also knows no national borders. Believers from all over the world like to get in touch with each other and network. Social media offers them an ideal tool for actively living out their faith in the digital age. If you offer people an opportunity to actively practise charity through interesting marketing for the church, you will inspire young people. They are happy to take advantage of this opportunity via social media.

To ensure that your projects are successful, you should make sure that you are fundamentally committed when marketing for the church. So if individual people are absent, make sure you have a good organisation to replace them. This quality will inspire young people. This is not the case with many other social media projects. If you use well-organised church marketing to ensure that you always have good support and open contact, you will definitely score points.

In this way, you prove that you don't just exist virtually. Your marketing for the church gets to grips with things and is serious about charity and faith in digitalisation. People will appreciate that.

Connecting generations through good church marketing - social media opens doors

Today, social media is largely associated with young people. However, many older people are also active on the platforms. The platforms can provide both physically impaired people and lonely people with a new connection to the world. However, for this to happen, the right topics need to be addressed and a sense of commitment needs to be created in interpersonal contacts. Friendships on social media are often very fleeting. Faith in digitalisation also has the task of creating better commitment here. If you do church marketing, you should address people's personal concerns with your marketing for the church.

Also respond when people write to you. Also use this church marketing for offers for real meetings. In this way, you can help people who are looking for contact with their fellow human beings. You can also create programmes where members of your congregation visit lonely people. Sometimes even a simple phone call can help. Young people are often enthusiastic about such tasks as soon as they realise that they can provide other people with important support. You can utilise this opportunity in your church marketing.

Create programmes that bring generations together. Give young people the opportunity to take on tasks of this kind. But also make targeted offers to people of older generations via social media. It is possible that they will then also find a path to faith in digitalisation. You will definitely inspire young people with church marketing of this kind. You can link marketing for the church to certain festivals.

Many young people are enthusiastic about such a task at Christmas or Easter. However, once faith has been successfully communicated through digitalisation, a separate group may also emerge in your congregation to take over this marketing for the church. You can use social media to specifically show people the way out of loneliness. Faith in digitalisation can reach people in many ways. This is just one of them. The special advantage that will inspire some young people: The vast life experience of older people can also be a gain for them. This connection between the generations can also be established via social media and successfully utilised for church marketing.

Combining text and image - placing faith in digitalisation

Social media works no differently than an old handwritten Bible from the Middle Ages. Reading here is not just about the text. Illumination, the particularly beautiful design of the writing with pictures, is also part of it. The medium reaches its audience through the combination of words and images. This is exactly how you should organise marketing for the church on social media. Always combine text with images.

Never limit yourself to text alone. Only when you give people a sensory impression of your message will they engage with it. With beautiful images, you also ensure that many users spread your message further. Marketing for the church works not least through these images. You can use a wide variety of tools for this. For example, you can share visual impressions of your church. But humorous images also go down well with your audience.

Caricatures or pictures with commentary reach the readers. They ensure that they then also read through the text. This way you can inspire young people. But you can also reach many older people well with this marketing for the church. You can use historical images for many festivals.

Their advantage is quite simple: in this case, the copyright has often already expired. But you can also find many symbolic images that are in the public domain online. In this case, images can be used and redistributed without you having to clarify the copyright or provide information about it beforehand. This gives faith in digitisation a visual form.

You make sure that some people can visualise something more specific about religion. Many of the images you share in this marketing for the church will be immediately familiar to most people. They are part of society's collective memory. It's not just young people that you can inspire with a wonderful Christmas image or a special picture for Easter. You can also bring a very special quality to your church marketing: You have a broad theological knowledge.

Why don't you make use of this? Explain biblical backgrounds or their theological interpretation with short commentaries. The cleverer these are, the more likely you are to inspire young people. With the qualified commentaries, you also ensure the spread of well-founded faith in digitalisation. This is how you can score points on social media with your marketing for the church. Many users will subscribe to your messages so that they don't miss out on interesting first-hand information.

Use social media for God's message - spread the wonders of the world

There are many unique stories, especially from unknown people, about how they personally found faith. These special stories can be shared with many people via social media. If you use this opportunity as marketing for the church, you not only draw special attention to the church and religion.

You give the special story of an individual person the attention they deserve. You can inspire young people with people's revival experiences. Many of them become aware of these stories via social media. Some people will find themselves in a single story. In this way, faith in digitalisation stimulates a new debate about the church and gets people talking in a targeted way. You won't find many of the stories you will learn about in any history book.

They are told by people to whom little importance is attached in society. With your church marketing, you can use social media to ensure that none of these special stories are lost. Use the stories for a debate among believers and you will also help people who are searching for meaning. With the right marketing for the church, you not only show stories and represent faith in digitalisation.

You show people the wonders of God in the world via social media. The paths to faith are often diverse and provide many people with a surprising twist in their lives Use social media for God's message - spread the wonders of the world to people. You can also organise your marketing for the church in as many different ways as these paths. Church marketing can not only tell the story of a person. It can also offer the opportunity to get in touch with people. Collect small but wonderful stories from all over the world and people will use this opportunity to make contact.

You can quickly inspire young people in this way. They use this convenient and uncomplicated way to make new contacts via social media. This not only means an exchange about your church marketing. It also means that faith is actively lived in digitalisation. You will inspire young people with this opportunity to be active. With your church marketing, you offer them something that other online offers do not. Young people can easily tell the difference between an authentic offer and a dull advert.

They will always opt for the authentic offer that brings real faith to life in digitalisation. This is exactly how you should organise your marketing for the church. In this way, you can inspire young people who will quickly become messengers of your presence themselves. Then they too will spread the special message that your marketing for the church puts out into the world. Social media is just the tool for this. Your church marketing is the concrete human practice of spreading the many small miracles that exist in the world.

Take up the old tradition for your new church marketing

It is not only contemporary stories that can be disseminated via social media. Biblical tradition also offers a special treasure. Use this ancient tradition and give it a new guise. Most parables can be easily translated into pictures or conveyed using visual material. You can successfully use these beautiful stories as marketing for the church on social media. Faith in digitalisation thus connects the past with the present.

If you get involved in this form of marketing, you will soon realise that church marketing can also be fun. The famous stories provide lots of ideas and inspiration for creating interesting material. If you are unsure, you can also get help with this work. Why not organise a small seminar on turning biblical stories into beautiful visual materials? You will inspire young people with such offers. With an appealing announcement text, you are sure to attract some participants.

Some of the participants in such a seminar may then support you in your future work. In this way, marketing for the church is not an individual task, but will soon be taken on by the community. With this work, you show young people in particular a useful way to experience and live out their own faith in digitalisation. Designing visual materials based on biblical texts and distributing such materials is not just marketing for the church. It is an artistic endeavour in which each person also shows their own interpretation of a biblical passage.

This type of marketing also offers the church a way to give its own faith a new form in digitalisation. You can inspire young people with this kind of church marketing. Through your church marketing, you offer people the opportunity not just to be listeners, but to become broadcasters themselves. The old tradition still offers the best starting point today. So many ideas are preserved in the stories from the Bible that even young people are inspired by them.

There is an appealing passage in the Bible for every single person in every particular life situation. Use this tradition and you can still inspire young people with the Word of God today.

All you have to do is offer them the opportunity to actively engage with the text themselves. Faith in digitalisation finds many new ways to re-appropriate the old text. Many of the materials that are created in the process will provide you with good support in marketing the church. Use social media and the materials for a stimulating discussion about the old tradition and the new possibilities of faith in digitalisation and young people will quickly become enthusiastic about your project.

Incidentally, you can also use existing materials to start such a project. Many artists have explored the biblical tradition. Marc Chagall, but also contemporary art, has produced a colourful and diverse range of material from this exploration. You can use materials of this kind as marketing for the church. Take up the artistic representation and use it as an opportunity to start a conversation about faith in digitalisation.

Young people are enthusiastic about beautiful visuals and like to comment on them. With just a few comments, your materials will automatically be noticed by more people on social media. In this way, you simultaneously increase the impact of marketing for the church and inspire young people. With artistic images, you sometimes need to clarify the copyrights before you use them. However, the churches have rights of use for many materials.

There are also public domain images. You can use these without having to name a photographer. Either way, you should refer to the artist who produced the image. This information is also important for social media users. If you give them access to artists they have not previously known, you can also score points. Young people are always enthusiastic about new impressions in this context. Sometimes the mere indication that an esteemed artist has engaged with the biblical tradition is worth its weight in gold.

In this way, you offer faith in digitalisation a whole new place and you will inspire young people by giving them a beautiful inspiration for their lives every week through your church marketing. People will also subscribe to your site for this benefit and share their own thoughts on faith in digitalisation.

Many young people are looking for something they can hold on to

The short-lived present leads many young people today to an inner search for meaning. You can respond to this need with the right church marketing. You should make offers in this regard. Young people do not want to be patronised. They want to be taken seriously and invited to a discussion at eye level. However, with its experience in youth work, the church is well prepared for this kind of work. Faith in digitalisation can start at this point.

Use marketing for the church and help young people in their inner search for meaning. By embedding life on a higher level in a metaphysical foundation, faith creates a great deal of meaning. But this sense of meaning can be founded in very different ways for different people. With well-constructed church marketing, you can create a debate about faith in digitalisation that addresses precisely this point. Have a discussion with people about their very personal idea of faith in digitalisation and faith in reality.

Ask the question of how faith can be lived in digitalisation and how faith can be actively lived in reality. Many people will find this type of church marketing particularly inspiring. Create small and large opportunities with which people can help other people and give their own lives a deeper meaning. This type of church marketing will inspire many young people. They will gladly accept the offer and contribute their own part to church marketing. Once a discussion has developed, young people can be enthusiastic.

The answers will surprise you. Many young people also inspire older people with very special experiences from their lives and an idiosyncratic assessment of these experiences. By offering young people something to hold on to with church marketing, you will therefore not only inspire young people. It is the lively debate between people that you can initiate on social media. People of all ages will enjoy the results of this debate.

The debate shows older people in particular that social media and faith are not opposites. On the contrary, faith can be actively lived in digitalisation. Social media can also be a tool to consciously go your own way in the world as a believer and become active. With the right church marketing, you consciously open up a path for faith in digitalisation.

Marketing for the church can reach more target groups digitally

Church marketing on social media offers you an important opportunity to inspire young people. The most important advantage is this: you can reach completely new target groups with this marketing for the church. You can reach people who have not yet found their way into a church, but who live their faith in digitalisation, quickly and very directly via online platforms such as Facebook, Twitter or Instagram. The target group doesn't have to make their way to the congregation or set foot in a church.

People can easily establish a direct line to you via smartphone or computer. Marketing for the church thus creates a contact opportunity without any hurdles. With this contact option, marketing for the church offers access to people who are difficult to reach with other church marketing. Once the contact has been established, you should make good use of it. Respond to the comments of other users and also reply to messages. This will show people that you are actually available. With digital marketing for the church, you can create a personal connection with people. Gradually, you will be able to inspire young people and attract them to your own events.

Speaking of events: these are an important pillar in creating commitment and personal accessibility. If you are organising an event, advertise it via social media if possible. Invite people and you can inspire young people and attract them as guests. If you are there, don't miss the opportunity to introduce yourself in person and engage in dialogue. No matter how active you are on social media, you need to ensure that you get to know people personally and make a commitment face to face.

This is the only way to ensure that your marketing for the church also creates a binding proximity to the target group. Only by making personal contact can you increase the chance that young people will be inspired and then visit you in person.

Faith in digitalisation therefore provides you with many tools for marketing the church. However, it does not release you from actively and personally making contact. However, if you live your faith in the church yourself, you will not find it difficult to make contact. It is one of the particular strengths of most people of faith. In times of social media, this strength can be actively utilised for church marketing.

Livestream made easy - from church services to celebrations

Today, anyone can quickly become a broadcaster via social media. A wide variety of events are broadcast live and viewed by many people all over the world. You can also use this opportunity for your church marketing. Some churches record entire church services and then make the videos available online.

But a recording of a beautiful musical performance can also reach appropriate target groups via social media. You may also have a gospel choir in your congregation that performs on occasion.

Celebrations with a special charm or an emphatically youthful face can also work wonders when marketing the church. But it's not just your own events that you can link to and share on social media platforms such as Facebook or Twitter.

Beautiful events from the church congress or the youth organisations of the congregation are also perfect for this. They show that the church is in tune with the times. With the right music or an attractive performance, you can successfully market the church to young people. You will inspire young people and show them that their faith has a good place with you in today's world.

Faith in digitalisation takes many forms. You should not be too quick to judge or reject any of it. Just think about the opportunities it presents in terms of marketing for the church. If you have a particularly large number of young people at a church service, you can even incorporate social media into a sermon or the service in reverse.

Just give a few examples from discussions about faith in digitalisation that the new marketing for the church has brought you. You will quickly inspire young people and show that you are well acquainted with the new forms of contact in the digitalised age. A good sermon has always been orientated towards people's lives. Today, social media and faith in digitalisation are part of this world. By integrating it into church services or your own event programme, you can inspire young people.

Show the many different faces of your community via social media

Social media also offers you the opportunity to give a municipality a concrete face. You can share pictures of your church on platforms such as Facebook, Twitter or Instagram. But what should you pay attention to with this type of marketing for the church? Firstly, you should not only show the head of the church on social media with this type of church marketing.

Neither the bishop nor the pastor alone give an image to an entire congregation. They should make sure that the particular diversity of their group becomes clear. This will inspire young people just as much as older people. By showing a diverse congregation, you offer everyone the opportunity to identify with certain people. Diverse church marketing also shows that your congregation is made up of many interesting people with their very own stories and that you are open to new people in every respect.

Young people are enthusiastic about such openness. Believe it or not, most congregations are often more open-hearted in this respect than many circles of friends and groups in which young people socialise. Here, attention is often paid to a certain appearance, a certain political stance or sexual orientation. In an open church community, on the other hand, everyone is welcome. By representing this principle with the appropriate visual material, you give open faith a place in digitalisation and can inspire young people.

Well-positioned church marketing on social media will not only offer you opportunities for faith in digitalisation, but will also attract new visitors to the church. Market the church with a variety of materials and you will reach very different target groups with your church marketing. Faith in digitalisation should be just as open as you are personally. A second thing is also important with image-rich church marketing: data protection.

Social media has a particularly broad reach. Today, you can inspire more young people with your social media church marketing than you will ever reach with a newspaper. The broad impact in turn brings with it a special responsibility. If you want to share pictures of people in your congregation, you should ask them beforehand. Everyone has a right to control the images of them that are in circulation.

You must also grant this right to the members of your congregation when marketing the church. So if you use social media to promote faith in digitalisation, clarify beforehand whether people are happy for you to share your images. Most people from the congregation will certainly have no problem with this. They will be happy to support good church marketing. You will inspire young people anyway. They will then be happy to share the photos on their own page. In this way, your marketing for the church and commitment to more faith in digitalisation will quickly reach even more people.

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Digital disruption and transformation of the church

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Introduction

Today, church marketing is faced with completely new challenges. Some people see social media as a threat. They fear that young people will lose themselves in social networks such as Facebook, Twitter or Instagram and no longer have time for contact with real people and the church. However, with well-positioned church marketing, the church can also inspire and win over young people via social media. Faith and digitalisation are not opposites.

Rather, there is an opportunity for faith in digitalisation. Just as Jesus approached people with his disciples in the Bible, good church marketing can also meet people where they are today. Jesus had his disciples. Social media has influencers. These are people who do not have to be prominent, but who have developed a special impact via social media. Their messages reach many people. If marketing for the church adapts to the new possibilities, church marketing can also place its own messages in the digital world. Those who can combine faith in digitalisation with very concrete images will inspire young people all over the world. Individual congregations and people are already doing marketing for the church that combines faith and digitalisation. If more congregations take up this model of marketing for the church, this effect can be utilised.

Young people are enthusiastic about such new campaigns and are living their own faith in digitalisation. This also means that these young people can contribute to the marketing of the church with their faith in digitalisation. There are very specific opportunities that can be utilised here.

Young people are enthusiastic about big church events - show them via social media

It is above all the major events with their special sense of community that inspire young people. The tried and tested church marketing organisation is well aware of this. It organises a large number of such events with extensive participation from young and old alike.

From church congresses and festivals to major holidays. Young people are active on social networks. Some of these people share pictures of the big events.

In this way, young people show that they also value reality and community. And they share something of their very personal impressions and their faith in digitalisation. Church marketing should utilise these opportunities. Good marketing for the church doesn't just organise events. Good church marketing also shares images from these events. This gives many people an impression of the event. It's not just the participants who were there who enjoy such images. You can also inspire young people who were unable to attend and who may be there next time. In addition, you should not only share images via social media yourself.

Good marketing for the church should also encourage young people to share their images publicly under a specific hashtag. The hashtag is a keyword. This keyword acts as a kind of cross-reference. The reference makes it easy for social media users to find all posts related to this particular hashtag. So if you enrich your major event and your church marketing with such a hashtag, users can more easily share pictures of your major event. The funnier the word you choose, the more likely you are to inspire young people. Many of them will be happy to share pictures and comments publicly via social media and thus make their faith known in digitalisation.

If you use this type of church marketing, you also have another advantage: you prove that faith has its own place in digitalisation. Not only young people will be enthusiastic about such an appearance. Many older people are also active on social media and will notice and possibly share the images. In this way, your marketing for the church spreads quickly and reliably throughout the world. Faith in digitalisation often finds its way faster than you might initially expect. The impact of social media is huge today. Every day, news reaches a large number of people all over the world. With social media, church marketing can inspire many young people and give faith a whole new place in digitalisation.

Make church marketing fit for social media - and give the church a modern face

The church is thousands of years old and yet it has always adapted to people throughout the ages. It has reached them in very different centuries using a wide variety of methods. Church marketing via social media is one of these methods. Today, it is a particularly effective way to inspire young people. It is therefore worthwhile having your own page on Twitter, Facebook or Instagram. Because you can use this page specifically for social media church marketing.

This type of marketing is often not even difficult for the church. Most pastors and people from churches know how to have a good speech or conversation. This is a quality that can also be seen in good news and images on social media channels. If you simply use these qualities digitally, you pave the way for faith in digitalisation. Just as the church comments on current events or announces new happenings in the community, it can also disseminate this news briefly and succinctly on social media.

However, another type of marketing is best suited to the church: place posts that deliberately encourage other users to participate. For example, you can ask for their opinion on a certain topic. Many young people are enthusiastic about such discussions and are already happy to participate. This is a great way to talk about faith in digitalisation. Secondly, you can also use social media in a different way. In this case, you can write out a small gift with a picture and a comment.

Anyone who shares or comments on the picture then has the chance to receive this gift. This is a particularly effective way of marketing the church via social media. The reason is simple: everyone who shares your post automatically spreads it to their own friends. In this way, the discussion about faith in digitalisation or the reference to your page spreads quickly and easily.

With a broad discussion, you will inspire many young people who do not even have to live in your town. You can reach them quickly and cost-effectively. This marketing also offers another advantage for the church: it spreads the faith in digital form much more cost-effectively than some printed products. Bear in mind that while printed brochures have to be both printed and sent out, church marketing via social media does away with both. You can simply formulate and activate the posts. And you can inspire many young people better this way than with printed material anyway.

Connect the world with empathetic marketing for the church

When you do marketing for the church via social media, you are marketing for the cause of mankind. You have the opportunity to inspire young people and connect them with each other. The topic of faith in digitalisation does not only play a role in our society. All over the world, people are thinking about their relationship with God. You can use this common theme for church marketing that benefits people and brings them new friends.

It's not just on social media that your parishioners can benefit from. Anyone who wants to connect with people on holiday or on an outing who have similar questions on their mind could soon be using these opportunities through their church marketing. If people are using Tinder and other dating apps to meet and initiate new relationships, why shouldn't believers also use social media and small technical programmes to connect with people? It's easy to share faith with other people.

Technical programmes ensure that we can connect with other people. So it is not difficult to spread beliefs in digitalisation in a targeted and particularly effective way. You can inspire many young people quickly and in line with your target group. If you are unsure about developing such programmes or using social media platforms yourself, this is not a disadvantage for your marketing for the church. Simply involve young people from your congregation in these tasks. This will give them the opportunity to take on responsibility.

Many young people are enthusiastic about such tasks and gratefully accept them. You can offer faith in digitalisation from young people for young people. Your channel will also be recognised as such. Readers of the platforms will recognise that the church marketing is genuine and conveys an authentic message. This is one of the best prerequisites for the spread of faith in digitalisation and sustainable church marketing. With a presence like this, you are sure to inspire many young people and will soon be able to welcome them as guests.

One or two of them may even give you a helping hand with marketing for the church. With a new app for contact in matters of faith, you could set completely new standards in terms of church marketing. The small programme allows you to connect young people all over the world. Anyone with a smartphone can use the programme and its functions. However, in order to inspire young people with such marketing for the church, you should make sure that your networking app is professionally designed.

In this case of church marketing, professional support from computer scientists or young people interested in technology is recommended. But you may already have such people in your ranks. If one of them would like to support you with a good programme for faith in digitalisation, an app for networking would certainly not be bad church marketing. It will definitely inspire young people.

Spreading God's message widely - this can be done today via social media

An important task of the church has always been to take God's message to the whole world. What the disciples of Jesus and later the monks were once responsible for, social media can do today. It is a perfect tool for your purpose. But you also need people who know how to use such a tool. On social media, these are known as influencers.

Influencer is derived from the word influence. This means influence. Accordingly, the word is used to describe people who have a particular influence on the relevant platform. For example, they may have a large network of friends on Facebook, an extensive circle of followers on the short message platform Twitter or attract a large audience for their posts on the photo platform Instagram.

The following is interesting: Not only celebrities, actors and politicians belong to this circle. Many ordinary users have also built up broad networks and have a huge impact. They can inspire thousands of young people. For a particular cause, a special event or even a specific topic. If you utilise the possibilities of such influencers for church marketing, you can set very specific topics or draw attention to a church event.

But you can also accompany the celebration of a Christian festival with important thematic references. In this way, you ensure that faith is perceived in digitalisation.

Many young people are then enthusiastic about such a post and will soon respond with a comment or a post of their own. Where can you find such influencers? It's simple, just check the social media platforms. On the one hand, there are many bishops and church celebrities who have a broad network here.

Talk to them about it. One or two of them will be happy to help you with a small contribution to your church marketing. After all, it's all about the common cause. Members of your congregation can also do marketing for the church. You are sure to find some young people with a large circle of friends on social media.

They may also help you with marketing for the church. Young people are enthusiastic when they are complimented on these channels and also show their faith in digitalisation. Use this openness for your church marketing and you will soon inspire more young people. Good church marketing can offer faith a whole new place in digitalisation. With the right marketing for the church, you can use precisely the opportunities that inspire and fascinate young people on a daily basis and ensure more faith in digitalisation.

Utilising a weak point in social media - consistently countering hate speech

Social media also has its difficulties. Many hate messages can also be found on internet platforms. There is incitement against all kinds of marginalised groups, but also against the centre of society. Rhetorically, human rights are trampled on by many users. The difficult situation of the most vulnerable people in the world is denied or these people are defamed. The church has an important task here: it must counter hate speech. With calm, reason but also determination, you should draw people's attention to solidarity, the basis of a global community of God's children.

Not everyone will share the religious basis. But many people will appreciate your call to reason and your well-considered comments. This can also be good church marketing. Take an active stand against hate speech and slander on social media. With the right moral courage, you will also inspire young people and find their support. As a church marketer, you can also offer a seminar in your congregation that prepares people to act sensibly on social media channels.

Events like these will inspire young people and meet with approval. Many people do not know how to react to hate speech on social media channels. At the same time, they are aware that part of being a believer in digitalisation is to specifically oppose this kind of hate. With marketing for the church that offers programmes on this topic, you are meeting an important need. Your marketing for the church not only attracts many people to your event.

In this case, church marketing also ensures that people remain capable of acting and do not lose their faith in digitalisation. Incidentally, young people are particularly enthusiastic about such topics. They will certainly be happy to support your marketing for the church with a contribution. In this way, faith in digitalisation is put on a completely new footing. With church marketing, you are creating this offer that combines faith in digitalisation with civil courage.

This plays an important role today, especially on social media. Accordingly, you should definitely not neglect this area in church marketing with social media. The weakness of social media is in a sense a strength of the church. It can show what faith can achieve in digitalisation and how it can accompany it. By marketing the church, you are contributing to a social way of using social media. Could there be a more important task for faith in digitalisation?

Organising a dialogue in solidarity with developing countries via social media

Social media is about connecting people. Religion has always connected people. But the church brings people together not only digitally, but also in reality. This is exactly what you should do with good church marketing. Consider social media as a tool to bring people together in reality. With the right marketing for the church, this is not difficult. And if you show that you are serious about it, you will inspire many young people.

You are even more likely to reach them than many other channels. The reason for this is quite simple: with your channel, people can see that something is actually being set in motion. An important pillar for this type of marketing for the church is development services and cooperation with countries that are less wealthy than the western industrialised nations. Churches have been offering exchange programmes in this area for many years. Young people are enthusiastic about this kind of work. Give young people the chance to experience what you have to offer.

You can score particularly well here with professional church marketing via social media. Good impressions with a short film instead of just a photo ensure that young people get excited and want to find out more about what you have to offer. You can embed faith in digitalisation in a very specific offer here. But marketing for the church also offers another possibility in this case: offer participants in such exchange programmes the opportunity to comment on your own work.

With a blog set up for a project or a Facebook page, you can share individual impressions on site. This can also be used to encourage a shared exchange of ideas about faith in digitalisation. Internet connections are available in all countries today. And it is not only in our country that many people are thinking about faith in digitalisation. Give these young people the opportunity to exchange ideas in real life and also to do solidarity work on the ground.

You can quickly and effectively utilise the many church offers that already exist here for a completely new kind of church marketing. Young people are enthusiastic about such offers and also like to comment on them on social media. With opportunities of this kind, you can consciously discuss faith in digitalisation on a global level. With this type of marketing for the church, you also achieve a real change in the world. Young people also realise this. And that's why you can inspire young people when you do this kind of church marketing.

Disseminate projects in other countries via your own social media presence

Church marketing on a global level offers you another opportunity via social media. You can not only advertise your own projects and remember them with beautiful pictures. You can also use the projects carried out by congregations in other countries for your church marketing. You think this is something completely new? It's not that new.

Activities of this kind also take place in the case of town twinning or a simple pen pal relationship: People exchange information about events and campaigns that take place locally, but also about celebrating special festivals and much more. The church is in the best possible organisational position for this type of work. You can therefore easily utilise these structures for marketing the church. To do this, get in touch with specific congregations that are planning a campaign, celebrating a special festival or have other interesting impressions to offer.

You can pick up on these impressions and use them for marketing the church. Church marketing of this kind not only offers you advantages: you ensure that a particular campaign or the work of a church receives special attention. Regardless of whether you are supporting the construction of a well, teaching children to read and write or simply celebrating a nice party - pictures with great impressions of this activity can be taken in any case. And these pictures will be remembered by many people.

Secondly, you can use marketing for the church to help raise funds for a specific campaign. Transparent fundraising campaigns can be launched via the networks. This is no longer difficult today. Social media then allows people all over the world to contribute their small part to the local project. This makes it easy to combine marketing for the church with charitable work. You can still inspire young people through projects of this kind. However, if you decide to use this type of church marketing, you should always remember one thing: People also want to see what has been done with their money.

So also share images of success via social media during campaigns. Young people are enthusiastic about such images even if they are otherwise not very religious. You can use church marketing of this kind to build new bridges for faith in digitalisation and get many young people excited about your project. The right marketing for the church thus captures completely new target groups for faith in digitalisation.

In fact, faith plays a role in digitalisation for many more people today than is generally assumed. Many people lack faith in digitalisation. This means that good marketing for the church can offer these people new faith in digitalisation. Take on this task and you will inspire young people. Social media has the goal of making contact with people from many other countries in common with faith.

In your marketing for the church, you can emphasise that the church also knows no national borders. Believers from all over the world like to get in touch with each other and network. Social media offers them an ideal tool for actively living out their faith in the digital age. If you offer people an opportunity to actively practise charity through interesting marketing for the church, you will inspire young people. They are happy to take advantage of this opportunity via social media.

To ensure that your projects are successful, you should make sure that you are fundamentally committed when marketing for the church. So if individual people are absent, make sure you have a good organisation to replace them. This quality will inspire young people. This is not the case with many other social media projects. If you use well-organised church marketing to ensure that you always have good support and open contact, you will definitely score points.

In this way, you prove that you don't just exist virtually. Your marketing for the church gets to grips with things and is serious about charity and faith in digitalisation. People will appreciate that.

Connecting generations through good church marketing - social media opens doors

Today, social media is largely associated with young people. However, many older people are also active on the platforms. The platforms can provide both physically impaired people and lonely people with a new connection to the world. However, for this to happen, the right topics need to be addressed and a sense of commitment needs to be created in interpersonal contacts. Friendships on social media are often very fleeting. Faith in digitalisation also has the task of creating better commitment here. If you do church marketing, you should address people's personal concerns with your marketing for the church.

Also respond when people write to you. Also use this church marketing for offers for real meetings. In this way, you can help people who are looking for contact with their fellow human beings. You can also create programmes where members of your congregation visit lonely people. Sometimes even a simple phone call can help. Young people are often enthusiastic about such tasks as soon as they realise that they can provide other people with important support. You can utilise this opportunity in your church marketing.

Create programmes that bring generations together. Give young people the opportunity to take on tasks of this kind. But also make targeted offers to people of older generations via social media. It is possible that they will then also find a path to faith in digitalisation. You will definitely inspire young people with church marketing of this kind. You can link marketing for the church to certain festivals.

Many young people are enthusiastic about such a task at Christmas or Easter. However, once faith has been successfully communicated through digitalisation, a separate group may also emerge in your congregation to take over this marketing for the church. You can use social media to specifically show people the way out of loneliness. Faith in digitalisation can reach people in many ways. This is just one of them. The special advantage that will inspire some young people: The vast life experience of older people can also be a gain for them. This connection between the generations can also be established via social media and successfully utilised for church marketing.

Combining text and image - placing faith in digitalisation

Social media works no differently than an old handwritten Bible from the Middle Ages. Reading here is not just about the text. Illumination, the particularly beautiful design of the writing with pictures, is also part of it. The medium reaches its audience through the combination of words and images. This is exactly how you should organise marketing for the church on social media. Always combine text with images.

Never limit yourself to text alone. Only when you give people a sensory impression of your message will they engage with it. With beautiful images, you also ensure that many users spread your message further. Marketing for the church works not least through these images. You can use a wide variety of tools for this. For example, you can share visual impressions of your church. But humorous images also go down well with your audience.

Caricatures or pictures with commentary reach the readers. They ensure that they then also read through the text. This way you can inspire young people. But you can also reach many older people well with this marketing for the church. You can use historical images for many festivals.

Their advantage is quite simple: in this case, the copyright has often already expired. But you can also find many symbolic images that are in the public domain online. In this case, images can be used and redistributed without you having to clarify the copyright or provide information about it beforehand. This gives faith in digitisation a visual form.

You make sure that some people can visualise something more specific about religion. Many of the images you share in this marketing for the church will be immediately familiar to most people. They are part of society's collective memory. It's not just young people that you can inspire with a wonderful Christmas image or a special picture for Easter. You can also bring a very special quality to your church marketing: You have a broad theological knowledge.

Why don't you make use of this? Explain biblical backgrounds or their theological interpretation with short commentaries. The cleverer these are, the more likely you are to inspire young people. With the qualified commentaries, you also ensure the spread of well-founded faith in digitalisation. This is how you can score points on social media with your marketing for the church. Many users will subscribe to your messages so that they don't miss out on interesting first-hand information.

Use social media for God's message - spread the wonders of the world

There are many unique stories, especially from unknown people, about how they personally found faith. These special stories can be shared with many people via social media. If you use this opportunity as marketing for the church, you not only draw special attention to the church and religion.

You give the special story of an individual person the attention they deserve. You can inspire young people with people's revival experiences. Many of them become aware of these stories via social media. Some people will find themselves in a single story. In this way, faith in digitalisation stimulates a new debate about the church and gets people talking in a targeted way. You won't find many of the stories you will learn about in any history book.

They are told by people to whom little importance is attached in society. With your church marketing, you can use social media to ensure that none of these special stories are lost. Use the stories for a debate among believers and you will also help people who are searching for meaning. With the right marketing for the church, you not only show stories and represent faith in digitalisation.

You show people the wonders of God in the world via social media. The paths to faith are often diverse and provide many people with a surprising twist in their lives Use social media for God's message - spread the wonders of the world to people. You can also organise your marketing for the church in as many different ways as these paths. Church marketing can not only tell the story of a person. It can also offer the opportunity to get in touch with people. Collect small but wonderful stories from all over the world and people will use this opportunity to make contact.

You can quickly inspire young people in this way. They use this convenient and uncomplicated way to make new contacts via social media. This not only means an exchange about your church marketing. It also means that faith is actively lived in digitalisation. You will inspire young people with this opportunity to be active. With your church marketing, you offer them something that other online offers do not. Young people can easily tell the difference between an authentic offer and a dull advert.

They will always opt for the authentic offer that brings real faith to life in digitalisation. This is exactly how you should organise your marketing for the church. In this way, you can inspire young people who will quickly become messengers of your presence themselves. Then they too will spread the special message that your marketing for the church puts out into the world. Social media is just the tool for this. Your church marketing is the concrete human practice of spreading the many small miracles that exist in the world.

Take up the old tradition for your new church marketing

It is not only contemporary stories that can be disseminated via social media. Biblical tradition also offers a special treasure. Use this ancient tradition and give it a new guise. Most parables can be easily translated into pictures or conveyed using visual material. You can successfully use these beautiful stories as marketing for the church on social media. Faith in digitalisation thus connects the past with the present.

If you get involved in this form of marketing, you will soon realise that church marketing can also be fun. The famous stories provide lots of ideas and inspiration for creating interesting material. If you are unsure, you can also get help with this work. Why not organise a small seminar on turning biblical stories into beautiful visual materials? You will inspire young people with such offers. With an appealing announcement text, you are sure to attract some participants.

Some of the participants in such a seminar may then support you in your future work. In this way, marketing for the church is not an individual task, but will soon be taken on by the community. With this work, you show young people in particular a useful way to experience and live out their own faith in digitalisation. Designing visual materials based on biblical texts and distributing such materials is not just marketing for the church. It is an artistic endeavour in which each person also shows their own interpretation of a biblical passage.

This type of marketing also offers the church a way to give its own faith a new form in digitalisation. You can inspire young people with this kind of church marketing. Through your church marketing, you offer people the opportunity not just to be listeners, but to become broadcasters themselves. The old tradition still offers the best starting point today. So many ideas are preserved in the stories from the Bible that even young people are inspired by them.

There is an appealing passage in the Bible for every single person in every particular life situation. Use this tradition and you can still inspire young people with the Word of God today.

All you have to do is offer them the opportunity to actively engage with the text themselves. Faith in digitalisation finds many new ways to re-appropriate the old text. Many of the materials that are created in the process will provide you with good support in marketing the church. Use social media and the materials for a stimulating discussion about the old tradition and the new possibilities of faith in digitalisation and young people will quickly become enthusiastic about your project.

Incidentally, you can also use existing materials to start such a project. Many artists have explored the biblical tradition. Marc Chagall, but also contemporary art, has produced a colourful and diverse range of material from this exploration. You can use materials of this kind as marketing for the church. Take up the artistic representation and use it as an opportunity to start a conversation about faith in digitalisation.

Young people are enthusiastic about beautiful visuals and like to comment on them. With just a few comments, your materials will automatically be noticed by more people on social media. In this way, you simultaneously increase the impact of marketing for the church and inspire young people. With artistic images, you sometimes need to clarify the copyrights before you use them. However, the churches have rights of use for many materials.

There are also public domain images. You can use these without having to name a photographer. Either way, you should refer to the artist who produced the image. This information is also important for social media users. If you give them access to artists they have not previously known, you can also score points. Young people are always enthusiastic about new impressions in this context. Sometimes the mere indication that an esteemed artist has engaged with the biblical tradition is worth its weight in gold.

In this way, you offer faith in digitalisation a whole new place and you will inspire young people by giving them a beautiful inspiration for their lives every week through your church marketing. People will also subscribe to your site for this benefit and share their own thoughts on faith in digitalisation.

Many young people are looking for something they can hold on to

The short-lived present leads many young people today to an inner search for meaning. You can respond to this need with the right church marketing. You should make offers in this regard. Young people do not want to be patronised. They want to be taken seriously and invited to a discussion at eye level. However, with its experience in youth work, the church is well prepared for this kind of work. Faith in digitalisation can start at this point.

Use marketing for the church and help young people in their inner search for meaning. By embedding life on a higher level in a metaphysical foundation, faith creates a great deal of meaning. But this sense of meaning can be founded in very different ways for different people. With well-constructed church marketing, you can create a debate about faith in digitalisation that addresses precisely this point. Have a discussion with people about their very personal idea of faith in digitalisation and faith in reality.

Ask the question of how faith can be lived in digitalisation and how faith can be actively lived in reality. Many people will find this type of church marketing particularly inspiring. Create small and large opportunities with which people can help other people and give their own lives a deeper meaning. This type of church marketing will inspire many young people. They will gladly accept the offer and contribute their own part to church marketing. Once a discussion has developed, young people can be enthusiastic.

The answers will surprise you. Many young people also inspire older people with very special experiences from their lives and an idiosyncratic assessment of these experiences. By offering young people something to hold on to with church marketing, you will therefore not only inspire young people. It is the lively debate between people that you can initiate on social media. People of all ages will enjoy the results of this debate.

The debate shows older people in particular that social media and faith are not opposites. On the contrary, faith can be actively lived in digitalisation. Social media can also be a tool to consciously go your own way in the world as a believer and become active. With the right church marketing, you consciously open up a path for faith in digitalisation.

Marketing for the church can reach more target groups digitally

Church marketing on social media offers you an important opportunity to inspire young people. The most important advantage is this: you can reach completely new target groups with this marketing for the church. You can reach people who have not yet found their way into a church, but who live their faith in digitalisation, quickly and very directly via online platforms such as Facebook, Twitter or Instagram. The target group doesn't have to make their way to the congregation or set foot in a church.

People can easily establish a direct line to you via smartphone or computer. Marketing for the church thus creates a contact opportunity without any hurdles. With this contact option, marketing for the church offers access to people who are difficult to reach with other church marketing. Once the contact has been established, you should make good use of it. Respond to the comments of other users and also reply to messages. This will show people that you are actually available. With digital marketing for the church, you can create a personal connection with people. Gradually, you will be able to inspire young people and attract them to your own events.

Speaking of events: these are an important pillar in creating commitment and personal accessibility. If you are organising an event, advertise it via social media if possible. Invite people and you can inspire young people and attract them as guests. If you are there, don't miss the opportunity to introduce yourself in person and engage in dialogue. No matter how active you are on social media, you need to ensure that you get to know people personally and make a commitment face to face.

This is the only way to ensure that your marketing for the church also creates a binding proximity to the target group. Only by making personal contact can you increase the chance that young people will be inspired and then visit you in person.

Faith in digitalisation therefore provides you with many tools for marketing the church. However, it does not release you from actively and personally making contact. However, if you live your faith in the church yourself, you will not find it difficult to make contact. It is one of the particular strengths of most people of faith. In times of social media, this strength can be actively utilised for church marketing.

Livestream made easy - from church services to celebrations

Today, anyone can quickly become a broadcaster via social media. A wide variety of events are broadcast live and viewed by many people all over the world. You can also use this opportunity for your church marketing. Some churches record entire church services and then make the videos available online.

But a recording of a beautiful musical performance can also reach appropriate target groups via social media. You may also have a gospel choir in your congregation that performs on occasion.

Celebrations with a special charm or an emphatically youthful face can also work wonders when marketing the church. But it's not just your own events that you can link to and share on social media platforms such as Facebook or Twitter.

Beautiful events from the church congress or the youth organisations of the congregation are also perfect for this. They show that the church is in tune with the times. With the right music or an attractive performance, you can successfully market the church to young people. You will inspire young people and show them that their faith has a good place with you in today's world.

Faith in digitalisation takes many forms. You should not be too quick to judge or reject any of it. Just think about the opportunities it presents in terms of marketing for the church. If you have a particularly large number of young people at a church service, you can even incorporate social media into a sermon or the service in reverse.

Just give a few examples from discussions about faith in digitalisation that the new marketing for the church has brought you. You will quickly inspire young people and show that you are well acquainted with the new forms of contact in the digitalised age. A good sermon has always been orientated towards people's lives. Today, social media and faith in digitalisation are part of this world. By integrating it into church services or your own event programme, you can inspire young people.

Show the many different faces of your community via social media

Social media also offers you the opportunity to give a municipality a concrete face. You can share pictures of your church on platforms such as Facebook, Twitter or Instagram. But what should you pay attention to with this type of marketing for the church? Firstly, you should not only show the head of the church on social media with this type of church marketing.

Neither the bishop nor the pastor alone give an image to an entire congregation. They should make sure that the particular diversity of their group becomes clear. This will inspire young people just as much as older people. By showing a diverse congregation, you offer everyone the opportunity to identify with certain people. Diverse church marketing also shows that your congregation is made up of many interesting people with their very own stories and that you are open to new people in every respect.

Young people are enthusiastic about such openness. Believe it or not, most congregations are often more open-hearted in this respect than many circles of friends and groups in which young people socialise. Here, attention is often paid to a certain appearance, a certain political stance or sexual orientation. In an open church community, on the other hand, everyone is welcome. By representing this principle with the appropriate visual material, you give open faith a place in digitalisation and can inspire young people.

Well-positioned church marketing on social media will not only offer you opportunities for faith in digitalisation, but will also attract new visitors to the church. Market the church with a variety of materials and you will reach very different target groups with your church marketing. Faith in digitalisation should be just as open as you are personally. A second thing is also important with image-rich church marketing: data protection.

Social media has a particularly broad reach. Today, you can inspire more young people with your social media church marketing than you will ever reach with a newspaper. The broad impact in turn brings with it a special responsibility. If you want to share pictures of people in your congregation, you should ask them beforehand. Everyone has a right to control the images of them that are in circulation.

You must also grant this right to the members of your congregation when marketing the church. So if you use social media to promote faith in digitalisation, clarify beforehand whether people are happy for you to share your images. Most people from the congregation will certainly have no problem with this. They will be happy to support good church marketing. You will inspire young people anyway. They will then be happy to share the photos on their own page. In this way, your marketing for the church and commitment to more faith in digitalisation will quickly reach even more people.

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