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27 September 2025

Dynamic podcast advertising: the secret of effective campaigns

iROI Digital Marketing Automation Digital Leadership Digital branding Digital transformation

Dynamic podcast advertising: entry with potential

If you want to keep up with the times in audio marketing, dynamic podcast advertising is an exciting approach for modern campaigns. More and more companies and agencies are focussing on dynamic advertising formats because they are more flexible and targeted than traditional, fixed advertising spots. Dynamic podcast advertising makes it possible to insert adverts in podcasts not statically, but in real time or at a later point in time - making advertising particularly relevant, up-to-date and efficient[1].

Many clients from the digital and advertising industry ask themselves how they can increase the reach and impact of their audiences with personalisation, scalability and precise targeting.

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Dynamic podcast advertising: the secret of effective campaigns

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Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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