Introduction to the employer evaluation platform
Not only customers, but also potential employees pay attention to the online presence and reviews of companies. An employer review platform provides a platform where employees can share their experiences and opinions about their employer. These platforms are crucial for the overall image of a company and can have both positive and negative effects on the influx of applicants and employee retention[1][5].
The importance of employer ratings
Employer reviews are more than just personal opinions. They shape a company's image, influence applicants' decisions and can even influence investors[1]. Positive reviews strengthen the employer brand and contribute to employee retention. Companies such as Google or SAP benefit from a strong employer brand, which is supported by high ratings on platforms such as Kununu and Glassdoor[1].
One example of this is Porsche, which has a low staff turnover rate due to its positive reviews. Employees who are proud of their employer stay with the company longer and contribute to stability and growth. On the other hand, negative reviews can reduce the number of applicants and significantly damage the company's image[2][7].
Transparency and authenticity
Employee reviews offer transparency and authenticity. Platforms such as Indeed, Glassdoor and Kununu allow employees to share their experiences and opinions anonymously or pseudonymously. This encourages honest feedback and gives companies a realistic picture of strengths and weaknesses from the employees' perspective[8][2].
A good example of the importance of transparency is the practice of Salesforce, which regularly receives high ratings for its open corporate culture and outstanding employee benefits. These positive reviews signal to potential applicants that they can work in a supportive and appreciative environment[1].
The role of an employer review platform in employer branding
An employer review platform is a central component of employer branding. Companies can actively design their profile on these platforms and use it as a strategic building block for their employer brand[3][2]. A well-maintained profile increases the trust and visibility of a company. It shows potential applicants that the company takes feedback seriously and is interested in an open dialogue[2].
One example of the active use of platforms is Deutsche Bahn, which has improved its image through targeted measures. This led to an increase in the number of applicants and strengthened customer loyalty, as many customers pay attention to ethical working conditions[1].
Proactive communication as a success factor
The way in which a company responds to reviews is crucial for its image. Companies that respond to reviews can positively influence the opinion of potential applicants. More than three quarters of users of platforms such as Kununu change their opinion when they read a plausible response from employers[4].
BEST PRACTICE with a customerA company in the financial sector, which I cannot name due to an NDA contract, has started to systematically respond to reviews. This proactive communication not only improved its image, but also increased the number of applicants.
Employer evaluation platform - influence on recruiting
Employer review platforms play a central role in the recruitment process. They offer a platform on which companies can link their job offers directly to the profile. This shortens the path from initial information to application and lowers the inhibition threshold for interested parties[2].
One example of this is the software giant Salesforce, which attracts more talent through its positive reviews and job vacancies. The ability to link directly to jobs increases the efficiency of the application process and strengthens the employer brand[2].
Conclusion on the employer evaluation platform
To summarise, employer review platforms are crucial for a company's image and offer numerous opportunities to improve the employer brand. By actively using these platforms, companies can strengthen their transparency, increase applicant numbers and optimise internal processes. iROI-Coaching supports companies in using these platforms and offers support in proactively shaping employer branding in order to target potential applicants.
My analysis
Employer assessment platforms are a central component of modern recruiting. They offer valuable insights into the corporate culture and help to strengthen the employer brand. By using these platforms strategically, companies can increase their attractiveness for potential applicants and benefit from a positive reputation in the long term.
Further links from the text above:
Employer reviews on the Internet: Effects, portals, and more
Employee evaluations online: opportunities and risks
Employer evaluation platforms in employer branding
Tips for using employer reviews
Ability to criticise on employer evaluation platforms
Platforms such as Kununu and Co.
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