Big data, as well as smart data, have been part of the discussion everywhere for quite a while. Both terms are an integral part of the analysis of Digitalisation and the development of technologically controlled production. In fact, for a long time now, production and marketing have not only depended on machines and tangible materials. Today, data are also among the most important raw materials. And hardly any industry can do without it. However, very few people are actually aware of the exact details when it comes to the discussion about the targeted evaluation of large amounts of data and its use.
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