Connected eCommerce is the magical word in the current debate about the future of sales. Through smartphones and other technical devices, customers are now permanently interconnected in various ways. Smartphones are used to obtain information about products, tablets are used to compare prices or computers are used to call up comparison sites. People also continue to shop in the trade. But to what extent is the transformation in retail changing local stationary shopping? Does retail even have a chance against connected e-commerce from the internet or will it go extinct?
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