More and more decision-makers and managers are looking for new ways to realise projects and ideas. One of these options is crowdfunding. It makes it possible to raise capital from many people without having to rely on traditional banks or investors. Many companies use crowdfunding to realise their visions and build an engaged community at the same time.
Why crowdfunding is relevant for decision-makers
Decision-makers are often faced with the challenge of realising projects with limited resources. Crowdfunding offers a flexible solution. It allows ideas to be presented directly to the public and receive support. Many platforms make it easy to get started and offer access to a broad target group.
A real-life example: a company from the healthcare sector wanted to develop a new app for digital therapy services. It quickly raised the necessary funds via a crowdfunding platform. At the same time, it received valuable feedback from potential users. This allowed the project to be customised in a targeted manner.
Another example: A cultural project in a small town was looking for ways to finance a new cultural centre. Crowdfunding enabled many citizens to become directly involved. This strengthened the sense of community and secured the funding.
There are also numerous success stories in the education sector. One education provider raised funds for digital learning materials via a crowdfunding campaign. The support came not only from parents, but also from teachers and education experts.
Advantages of crowdfunding for companies
Maintain control and flexibility
With crowdfunding, decision-makers retain control over their projects. They do not have to give up any company shares and are not bound by strict guidelines. This gives them more freedom for creative solutions.
One example: a start-up from the technology sector developed an innovative software solution. It used a crowdfunding platform to raise the necessary funds without involving external investors. This made it possible to continue development independently.
Another example: A company from the fashion industry wanted to launch a sustainable collection on the market. Through crowdfunding, it was able to finance production and involve the community at the same time.
There are also success stories in the catering industry. One restaurant wanted to introduce a new menu with regional products. It raised the funds via a crowdfunding campaign and at the same time received valuable feedback from regular customers.
Increase reach and awareness
Crowdfunding helps to increase the reach of a project. By presenting themselves on platforms, companies reach a broad target group. Supporters often become multipliers and spread the idea further.
One example: a company from the sports industry developed a new training device. A crowdfunding campaign not only reached the target group, but also the media and influencers. This increased awareness and generated additional attention.
Another example: A cultural association organised a festival and used crowdfunding to secure financing. The campaign was shared by many supporters and ensured a wide reach.
There are also success stories in the environmental sector. A project to promote renewable energies raised funds via a crowdfunding platform and reached a broad target group at the same time.
Crowdfunding as a strategic decision
Decision-makers should consider crowdfunding as a strategic option. It not only offers financial support, but also valuable feedback and an engaged community. Direct interaction with supporters can provide impetus for further development.
For example, a company in the healthcare sector developed a new product and used crowdfunding to support its market launch. The campaign provided valuable insights and helped to customise the product in a targeted manner.
Another example: an education provider raised funds for a new learning programme via a crowdfunding campaign. The support came not only from parents, but also from teachers and education experts. This strengthened the community and ensured successful implementation.
There are also numerous success stories in the cultural sector. A theatre project raised funds via a crowdfunding platform and reached a broad target group at the same time. The campaign was shared by many supporters and attracted additional attention.
BEST PRACTICE at the customer (name hidden due to NDA contract) A medium-sized company from the technology sector wanted to develop a new product that focussed on sustainability. It used a crowdfunding platform to raise the necessary funds and at the same time received valuable feedback from potential users. The campaign was shared by many supporters and ensured a wide reach. The company successfully launched the product on the market and built up an engaged community.
My analysis
Crowdfunding is a valuable option for decision-makers and leaders. It offers flexibility, control and the opportunity to build an engaged community. Direct interaction with supporters can provide impetus for further development and valuable feedback. Many companies use crowdfunding to realise their visions and increase their reach at the same time.
Further links from the text above:
What are the advantages and disadvantages of crowdfunding?
Crowdfunding: How crowdfunding works
Equity crowdfunding: definition, advantages, risks and ...
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