I think your book is great, clearly and concisely written. It helps me as a web developer, and also in the argumentation for my customers, to internalise why a website is not just an appendage (... you have it because everyone does it ...), but how it should be seen and integrated into the overall concept of the company.

iroi.org
iROI - internet Return on Invest
Digital marketing with artificial intelligence
Business excellence for decision-makers & managers by and with Sanjay Sauldie

iROI - internet Return on InvestDigital marketing with
Artificial intelligence
„großartig, klar und prägnant“: Michael Witzel, Gesellschafter, Wesensstern

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