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It's easy to win a race and come out on top, but the same adage doesn't apply if you want to stay ahead. Having an edge in article marketing requires dedication and skill. Aside from perseverance in the market, you need to know what makes other article marketers fail and find ways to avoid it.
Failure in article marketing is nothing new. Many have tried and many have failed. What did they do wrong? Perhaps they addressed the wrong target groups. Maybe they didn't write good enough articles. There are many reasons. However, when companies fail at article marketing, there are a few key factors that can be identified.
The biggest evil in article marketing is plagiarism. The issue has been around for a long time, but it has not been avoided as well as it should have been. It should be noted that plagiarism is illegal worldwide and that various technologies have been developed to quickly detect plagiarised work. If your article is recognised as plagiarised, the search engines will rank you low, so traffic to your website will drop. To some extent, your articles and other posts may be deleted, so you will benefit less or, worse, not benefit at all from your efforts.
There are surefire ways to avoid plagiarism. If you want to write an article on a specific topic, start by researching popular content. The most popular place for research is, of course, the internet. Once you've found the articles you want to use, take the time to read the article instead of immediately copying and pasting it into your blank document. Make sure you understand what the article says and highlight the points you agree with and want to cover in your own article. You may also want to bullet point or summarise the article you have read. This will ensure that you do not plagiarise. The next step is to write in your own words what you have understood from the research you have done. Include the important facts you discovered in the articles you read, but make sure they are still written in your own words.
In article marketing, originality can very well lead to success. This is because if the search engines analyse your work and find no inconsistencies in terms of plagiarism or duplication, they will give you a higher ranking. What is the advantage of a higher ranking? It not only ensures more visitors, but also lowers the pay-per-click costs for your article or website.
Another factor that usually leads to failure in article marketing is the failure to write enough interesting articles. Many who start with article marketing usually start with just a few articles and think that's it. But it's not, because you can't make a name or even a reputation for your business with just a few articles. You need to write as many articles as you can. It's exhausting, but it's very worthwhile.
You can make the work of writing articles easier for yourself by writing about topics that interest you. Choose products that you want to advertise, whose interests are similar to yours and about which you know a lot. The greater the interest and the more knowledge you have about a particular topic, the more you can write.
If your articles are not published, it would also lead to the failure of your business. If you do not make your articles available to as many consumers as possible, your bank account will not change one cent. The fewer customers you have, the lower your rank will be and you will be lost among the other businesses that are struggling for article marketing. You need to work hard to get your articles circulated. This can be done through article directories, link partners, forums, newsletters. The possibilities are not limited as the internet can reach different target groups. If the means are not limited, then you should not limit yourself either. Check what other ways there are to distribute your articles, this is simply necessary to survive in this business.
Frankly, the most important factor that causes most article marketing businesses to fail is that they don't stay in the race for long. Many have succeeded, so why should the successors fail? Longevity is a factor that will contribute to your success in article marketing. Let's face it, traffic is generated for a period of time and can even be years in the making. The profits depend on the traffic you generate. If your traffic increases steadily, your profits will also increase steadily.
As with any other business, online or off the World Wide Web, a lot needs to be invested for it to be successful. If you are willing to work hard and believe in what you are doing, then you have a greater chance of avoiding these article marketing pitfalls.