At a time when innovation and dynamism determine the success of companies, the Idea management is becoming increasingly important. It is a structured process that aims to systematically capture and implement creative impulses in order to ultimately strengthen the company's innovative power. KIROI step 7 in particular offers a modern approach to sustainably support ideas throughout the organisation and to effectively design the entire process.
Idea management: a continuous process
Idea management is not just about collecting suggestions; it requires an ongoing process that promotes creativity and creates structures for implementation. Practice has shown that targeted workshops and feedback cycles can significantly shorten development loops. This promotes the transfer of knowledge between specialist departments and increases the speed at which complex innovations can be implemented. Software development companies often report improved collaboration when employees are actively involved in the ideas process[1].
In industrial production, digital platforms can support idea management by making it possible to document and manage suggestions transparently. This makes it possible to recognise and overcome obstacles at an early stage, which accelerates the implementation of innovative ideas[1].
Success stories from the industry
BEST PRACTICE with one customer (name hidden due to NDA contract) In the area of industrial production, step 7 was used to systematically identify obstacles to the realisation of promising ideas. The obstacles were removed through moderated workshops. This resulted in an accelerated realisation of innovation projects and a more intensive exchange between the specialist departments, which sustainably strengthened the innovative power[1].
Another example from the healthcare sector shows how a culture of openness to suggestions for improvement was established through targeted coaching. Communication barriers were broken down and motivating feedback was established. This led to a noticeable increase in active participation in the development of ideas[3].
Structure and methodology in idea management
Structured idea management does not start with technology, but with a clear methodology. Methods such as Jira Product Discovery or similar approaches offer systems that systematically record, evaluate and implement innovation. These approaches combine best practices from innovation management and agile product development and are precisely tailored to the needs of an organisation[2].
Another key aspect is the structured qualification and evaluation of ideas. An independent innovation team is set up to scrutinise and evaluate proposals according to defined criteria. Tools such as scoring models or SWOT analyses support this process to ensure that only the best ideas are prioritised[2].
Four steps to successful idea management
1 **Capture ideas**: Every idea deserves attention, regardless of its source. Digital platforms bundle input channels such as employee suggestions or customer feedback centrally and clearly[2].
2 **Evaluate ideas**: The evaluation is based on defined criteria to ensure that only the best ideas are implemented[4].
3 **Implement ideas**: Once the best ideas have been selected, they need to be implemented. This requires clear processes and the allocation of responsibilities to the relevant teams[4].
4 **Continuous monitoring and optimisation**: Effective idea management requires not only implementation, but also continuous review and adjustment of processes. This ensures that the innovations remain effective in the long term[5].
Idea management: success factors and challenges
An important success factor for effective idea management is the creation of a culture of innovation. This culture must promote employees' trust in the seriousness of their suggestions and encourage open communication and a positive error culture. This is the only way to ensure that employees are willing to try new things and contribute innovative ideas[11].
Another factor is the implementation of suitable software solutions that facilitate the submission, evaluation and realisation of ideas. Intuitive operation and regular training are crucial to using the tool effectively[11].
My analysis
Overall, idea management is a crucial component of modern corporate strategies. By systematically recording, evaluating and implementing ideas, companies can strengthen their innovative power and remain competitive in the long term. The use of structured methods and technologies, combined with a cultural openness to innovation, is the key to a sustainable success story.
Further links from the text above:
Rethinking ideas management: KIROI step 7 in the company
Structured idea management with Jira Product Discovery
KIROI step 7 for company-wide ideas
What is idea management and what contribution can it make?
The ultimate guide to idea management
Success factors for effective idea management
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