In today's business world, the Shareability Score is becoming increasingly important. This key figure helps companies to disseminate their content in a targeted manner and thus positively influence the company's success. The better content can be shared, the greater the reach, credibility and ultimately the impact on potential customers and partners.
What exactly does the Shareability Score mean?
The shareability score describes the ability of content to be shared frequently by users on social media or other digital channels. This depends heavily on the relevance, attractiveness and emotional impact of the content. The higher this score, the more likely you are to reach a broader target group without additional advertising expenditure.
For example, companies from the fashion industry often report that campaigns with emotional stories and strong visual elements are shared particularly well. Practical how-to videos in the technology sector also often show a high level of shareability. In the food sector, this is achieved with recipes that can be cooked in a short time and motivate people to share them.
How does the shareability score influence the company's success?
A high Shareability Score leads to organic growth, i.e. content is spread by the users themselves, which in turn strengthens brand awareness in the long term. According to studies, this not only increases the reach, but also the credibility of the brand - because recommendations from friends and acquaintances are perceived as more trustworthy than traditional advertising.
In e-commerce, it has been shown that brands with high sharing rates attract more new customers. Best practice examples from the software industry illustrate how tutorials that are easy to understand and recommend create viral communities. In the service sector, too, easily shareable experience reports via video or text help potential customers to decide in favour of a collaboration more quickly.
Another benefit of the shareability score is that it serves as an early indicator of the potential of viral content. Companies in the media and entertainment sector use it specifically to recognise trends at an early stage and adapt marketing measures accordingly.
BEST PRACTICE with one customer (name hidden due to NDA contract)
A customer from the lifestyle sector was able to increase its shareability score by optimising its content and integrating share buttons. Content containing entertaining tips for everyday life was frequently shared on social media in a short space of time. This led to a measurable increase in the number of visitors to the website and an improved conversion rate.
Action-oriented tips for increasing the shareability score
The significance of this key figure shows how important it is to design content in such a way that it invites sharing. The following impulses can support companies:
- Appeal to emotions: Stories with an authentic connection arouse interest and encourage sharing.
- Integrate visual content: Images, infographics and short videos increase attractiveness.
- Include clear calls to action in posts to motivate users to share content.
- Pay attention to timing: Publish posts at times when the target group is active in order to maximise visibility.
- Integrate technical elements such as share buttons on websites and in newsletters that enable easy distribution.
These measures are particularly helpful in sectors such as financial advice, where complex content is often difficult to share. An understandable presentation with visual elements and concrete benefit arguments helps here. In the education sector, short, concise explanatory videos lead to significantly higher shareability than long, text-heavy posts.
BEST PRACTICE with one customer (name hidden due to NDA contract)
A media company specifically focussed on short video clips and integrated sharing functions on its own website for a campaign. The result was a tripling of the shareability score within a few weeks, with a significant increase in reach on social networks in particular.
iROI coaching as a companion for successful shareability strategies
Many companies are faced with the challenge of aligning their own content strategy optimally with the shareability score. This is where iROI coaching offers valuable support. The coaching supports project managers with individual analyses and practical measures to sustainably improve the shareability of content.
Whether start-ups from the creative industries, traditional SMEs or digital pioneers - iROI coaching helps with the identification of effective content, the right choice of channels and the integration of technical tools. This includes, for example, integrating social plugins and managing publication times in line with target group preferences.
This provides targeted support for projects and Shareability Score has established itself as a key success factor in day-to-day marketing work.
BEST PRACTICE with one customer (name hidden due to NDA contract)
A technology company benefited from a structured analysis of its marketing content thanks to iROI coaching. The targeted optimisation of the content in combination with the monitoring of the shareability score led to a significant increase in organic traffic to the website within a short period of time. This made a significant contribution to strengthening the market position.
My analysis
The shareability score is an essential indicator of the dissemination power of content. This score helps companies to spread their messages effectively, which leads to greater reach, higher credibility and ultimately an improved economic result. Through targeted measures and competent support, such as iROI coaching, companies can systematically promote their shareability. Particularly in times of digital transformation and fierce competition, the shareability score provides valuable impetus for a sustainable marketing strategy.
Further links from the text above:
Shareability » Definition & Explanation
5 organic key figures for a social media strategy
Measuring customer satisfaction: 5 useful key figures
Measure employee performance: These 6 KPIs matter
For more information and if you have any questions, please contact Contact us or read more blog posts on the topic internet Return on Investment - Marketing here.
Deutsch 
English (UK)