You've written great articles for your website or blog, keyword-rich, insightful articles that should be covered in marketing class. You've probably noticed an increase in traffic to your website since you've been writing with the help of SEO. But there's another way to leverage the articles you're already writing to drive traffic even further. Publish them on other websites.
It's a simple calculation. Your website receives 200 hits per day. Website B gets 500. If you publish an article on Website B, your website and your marketing links will be read by 700 people. Unfortunately, this is often easier said than done. You have to convince the editor or webmaster of Website B that your article is worth publishing more than Joe Schmoe's on the same topic. If you think you can do that, then you can start your own article marketing campaign and drive traffic to your website. Here are some tips on how to sell articles for your article marketing campaign.
ARTICLE MARKETING BEGINS WITH AN E-MAIL TO A PUBLISHING SITE
Email has become one of the fastest forms of communication. We type it out very quickly, using the first words and phrases that come to mind, and then send it off without a second thought, as if we were leaving a voice message. But in the case of article marketing (and anything else you use email for), the email is the first sample of writing a buyer reads. If your email isn't professional and well-written, there's no reason for the buyer to bother with the actual article. You will have failed to make that all-important first impression.
Dieser Misserfolg lässt sich vermeiden, wenn Sie sich die Zeit nehmen, die E-Mail zu bearbeiten. Vergewissern Sie sich, dass es keine grammatikalischen Fehler gibt, dass Ihre Sätze einen Sinn ergeben und dass Sie nicht mehr Wörter brauchen. Auch andere Dinge wie eine auffällige Betreffzeile oder die Adressierung der E-Mail an eine bestimmte Person statt an ein Unternehmen oder ein „To Whom It May Concern“ können dazu beitragen, dass sich Ihr Artikel von der Masse abhebt.
MARKET YOUR ARTICLES ON THE CORRESPONDING WEBSITES
This sounds like a no-brainer, but at least now you can't say that no one pointed it out to you. Make sure you send your articles to the places that will actually publish them. This applies to content, of course (don't send an article about New York high society to a mountaineer's website), but also to style, language and the like.
If you're an edgy, sarcastic writer, you probably don't want to submit to a reputable, boring website. They simply won't publish your article there and your article marketing campaign would be for naught. Also, don't just write an article and then try to get it published. While this method may produce some results, they tend to be sparse and require a lot of time and effort to sell. Instead, write your articles with a specific website in mind. Read other articles on that website.
Familiarise yourself with the language and structure of previously published articles. Read the guidelines for submitting articles. Familiarise yourself with the guidelines. Explain in the email why your article is a perfect fit for the website. An article written specifically for a particular website or group of websites will be more successful than an article written without a specific target.
GRAMMAR, GRAMMAR, GRAMMAR
The point of article marketing is to convince people to click on the link to your website that you have provided in your byline. You will lose a lot of credibility if your article is full of grammatical errors and poorly thought out sentences. Write several drafts of your articles. Make sure you actually say what you mean.
If your article is perfect, have someone else read it to make sure you're not blind. You'll be amazed at what you miss in your own text, even if you're a professional editor. This will A. increase the likelihood that editors will accept your work and B. give the reader the impression that you are professional, which in turn will lead them to try to find out what else you have to say.
REFER TO YOUR OTHER ARTICLE WITH LINKS
Wenn Sie können, fügen Sie in den Text Ihrer E-Mail Links ein, die zu Ihrer Website zurückführen. Schließlich ist das der Sinn des Artikelmarketings. Eine gute Möglichkeit ist, auf einen Artikel zu verweisen, den Sie in der Vergangenheit geschrieben haben und der „zufällig“ nur auf Ihrer Website veröffentlicht wird. Menschen mögen mehr Informationen, und wenn Sie ihnen sagen, dass es auf einer anderen Website noch mehr gibt, ist die Wahrscheinlichkeit groß, dass sie dorthin gehen, und Sie haben gerade einen weiteren Treffer gelandet. Achten Sie darauf, dass Sie diese Technik nicht überstrapazieren.
Too many links make them mundane and readers don't notice them. One or two links make them special and probably worthwhile. Don't link to irrelevant articles either. Readers will only get annoyed and stop browsing your website. The goal of article marketing is to attract visitors to your website. If they land on a random article, they will simply close the window and return to what they were reading instead of stumbling across your affiliate marketing links.
SIGN YOUR WORK
Vergessen Sie niemals die Unterschrift oder Byline am Ende Ihres Artikels. Diese sollte natürlich Ihren Namen enthalten, aber auch einen Link direkt auf die Homepage Ihrer Website. Sie können auch auf einige verwandte Artikel verlinken, die auf Ihrer Website veröffentlicht sind. Jeder, dem der Artikel gefallen hat, wird sich die Zeit nehmen, um zu sehen, wer ihn geschrieben hat und was sein Hintergrund oder seine eigenen persönlichen Unternehmungen sind, und die Chancen stehen gut, dass er auf den Link klickt, um mehr von Ihnen zu lesen. Der Abschnitt „Signatur“ ist der Höhepunkt Ihrer Artikel-Marketingkampagne. Hier versuchen Sie, die Leser mit Ihrem Artikel so zu leiten, dass sie Ihre Links sehen, Ihre Website besuchen und Ihnen Geld bringen. So einfach ist das.
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