While large companies have to fully embrace technological innovations to ensure that customers continue to buy this well-known brand, this does not always have to be the case for medium-sized companies. Although they are also tied to the internet and the digital world, they will not be able to keep up with all technical innovations because they simply lack the financial basis.
Now it must be considered whether innovations in the digital world are really necessary if products are only sold in the region. If large corporations have to prove themselves as the best alternative all over the world again and again, the medium-sized entrepreneur will take a closer look at the technical innovations and then decide whether this development really brings an advantage for the company.
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