Influencer marketing is a term used in the fields of digital branding, digital marketplaces and iROI digital marketing. In influencer marketing, companies work with well-known personalities from the internet - known as influencers - to promote their products or services. These influencers often have many followers on platforms such as Instagram, YouTube or TikTok and enjoy a high level of trust there.

The special thing about influencer marketing is that advertising does not appear as a traditional advert, but in the form of a personal recommendation. For example, an influencer uses a new running shoe, reports authentically on their experiences and recommends the product to their viewers. This makes potential customers feel personally addressed and the advert appears more credible.

Influencer marketing is an important tool for reaching new target groups and strengthening trust in a brand, especially in the digital age. Companies benefit from this by increasing their reach in a targeted manner and addressing customers in a modern, direct way. An example: a cosmetics company sends a well-known beauty influencer a new cream, which she then presents in a video. Her followers become aware of the product and are influenced by her opinion.

Influencer marketing is a term used in the fields of digital branding, digital marketplaces and iROI digital marketing. In influencer marketing, companies work with well-known personalities from the internet - known as influencers - to promote their products or services. These influencers often have many followers on platforms such as Instagram, YouTube or TikTok and enjoy a high level of trust there.

The special thing about influencer marketing is that advertising does not appear as a traditional advert, but in the form of a personal recommendation. For example, an influencer uses a new running shoe, reports authentically on their experiences and recommends the product to their viewers. This makes potential customers feel personally addressed and the advert appears more credible.

Influencer marketing is an important tool for reaching new target groups and strengthening trust in a brand, especially in the digital age. Companies benefit from this by increasing their reach in a targeted manner and addressing customers in a modern, direct way. An example: a cosmetics company sends a well-known beauty influencer a new cream, which she then presents in a video. Her followers become aware of the product and are influenced by her opinion.