How interactive videos bring managers to the top

More and more organisations are discovering the power of interactive videos as the key to sustainable leadership development. At the same time, there is a growing need for innovative learning formats that convey complex content in an understandable, motivating and practical way. Interactive videos offer a unique opportunity to combine knowledge transfer and personal development because they actively place managers at the centre and promote targeted learning progress.

Managers who work with traditional training courses and onboarding videos often deal with questions such as: How can I lead my team effectively through change processes? How can complex content be internalised quickly? And how do I manage to keep the team motivated in the long term? Interactive videos offer an answer here because they not only impart knowledge, but also demonstrably increase learning success through active participation and self-direction.

Imagine a training situation in which managers have to make decisions on how to proceed in the video. They can choose between different scenarios, receive direct feedback and reinforce what they have learnt through repetition because they want to try out different approaches[5]. Studies show that interactive videos can increase engagement by up to 50 % compared to passive videos[2].

Another example: a manufacturer of industrial machinery uses interactive videos for the onboarding of new managers. Participants can ask questions directly in the video, complete interactive exercises or decide which sales strategy to choose in a simulated customer situation. In this way, knowledge is not only imparted, but also actively applied and reflected upon.

Clients often report that interactive videos help them to embed the content more deeply because they become active themselves and take responsibility for their learning process. The format supports the understanding of complex processes, promotes critical discussion and increases motivation because learning suddenly becomes fun.

An international technology group replaces traditional onboarding days with interactive videos. New managers get to know the corporate culture, strategy and processes in a digital learning course. They can ask their own questions at key points, play through scenarios and receive immediate feedback. The learning process is personalised and flexible, which significantly accelerates integration into the company[1].

Interactive videos are ideal for training decision-making skills. Managers can select different courses of action in simulated crisis situations and see the consequences of their decisions directly in the video. One car manufacturer uses this to strengthen responsiveness in quality management. The interactive videos give managers practical experience without the consequences of mistakes in real operations.

Interactive videos enable individual feedback and targeted further development. An international bank uses the format to give managers feedback on their communication behaviour. They film themselves in typical dialogue situations, receive feedback from AI-supported tools and can select different responses to improve their soft skills. This method creates new opportunities for personal development and promotes leadership skills.

Interactive videos are only useful if they convey relevant, practical content. Focus on short, concise modules that specifically address the needs of your target group. Integrate interactive elements such as quizzes, simulations or choices to increase engagement[4]. Avoid unnecessary complexity, but offer different learning paths so that each manager can find their own way.

Individualised learning paths increase motivation. Use the possibilities of interactive videos to take account of different requirements and interests. Managers appreciate being able to deepen or skip content as required. This makes learning flexible and efficient.

Direct feedback in the video promotes sustainable learning success. Regularly incorporate interactive question rounds, reflection impulses or mini-tests so that managers can assess their level of knowledge and work on themselves in a targeted manner. A learning platform that documents progress also supports continuous development.

iROI-Coaching has many years of experience in successfully supporting interactive video projects. From conception to production and implementation, you benefit from tried-and-tested solutions that are specially tailored to the requirements of managers. Together we identify the relevant topics, develop customised learning paths and ensure that the content has a lasting effect.

Interactive videos are more than just a modern learning format - they are a decisive stimulus for the development of managers. Through active participation, practical scenarios and immediate feedback, they increase motivation, promote sustainable learning success and support the transfer to everyday working life. Especially in times when flexibility and agility are in demand, interactive videos offer an efficient and effective solution to the challenges of day-to-day management.