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4 May 2024

KPI (Key Performance Indicator) (Glossary)

iROI Digital Marketing Automation Digital transformation eCommerce and digital commerce Sanjay Sauldie Glossary

The term KPI (Key Performance Indicator) is particularly at home in the fields of eCommerce and digital commerce, digital transformation and digital marketing. A KPI is a key figure that companies can use to measure their success. Instead of just relying on gut feeling, a KPI helps to use objective data to find out whether certain goals are being achieved.

Imagine you run an online shop. One of your most important KPIs could be the conversion rate - i.e. the percentage of visitors who actually buy something. If you measure this figure regularly, you can see exactly whether your marketing measures are working or whether you need to improve something.

KPIs can cover many different areas, for example turnover, customer ratings or the number of newsletter subscriptions. They help you to optimise your processes and react more quickly to changes.

In short: a KPI (Key Performance Indicator) is a clearly measurable value that shows how well your company is progressing towards a specific goal. KPIs allow you to keep an overview and make better decisions.

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Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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