In today's world of work, it is crucial to position yourself as an attractive employer. Kununu advertising offers an underestimated but very effective lever to support precisely this employer attractiveness. Companies that make targeted use of Kununu advertising often achieve improved visibility and stronger retention of qualified specialists.
Why Kununu advertising is crucial for employer success
Kununu advertising enables companies to show an authentic and transparent presence on the platform. The insights provided by employee reviews create trust among applicants. This trust is an important factor when deciding in favour of an employer, as 89 % of job seekers rate companies more positively when they find good profiles on review platforms.
Kununu advertising also increases online visibility. Profiles are prioritised by search engines such as Google. For regional companies in particular, this offers the opportunity to be better recognised in the local competition for talent and to reach applicants who are specifically looking in the region.
In practice, companies use Kununu advertising to support their employer branding processes, improve their image and appeal directly to qualified candidates.
Authentic insights create trust
Many applicants today are looking for real reviews in order to better assess the working atmosphere. Kununu advertising capitalises on this openness by presenting authentic employee voices. Positive testimonials are credible recommendations and support the decision in favour of a job offer.
Individual examples from practice show how companies strengthen trust with Kununu advertising:
1. a medium-sized IT service provider used Kununu advertising to emphasise its flexible working culture. This led to a significant increase in qualified applications.
2. a manufacturing company authentically presented its practised team orientation on Kununu and received more unsolicited applications as a result.
3. one agency used targeted Kununu advertising to support targeted recruiting campaigns for senior positions, which accelerated the hiring process.
Kununu advertising as a tool for targeted employer branding
In addition to pure visibility, Kununu advertising also offers the opportunity to work strategically on the employer image. Companies can react to reviews and respond to the wishes and criticisms of their employees with targeted measures. This shows appreciation and signals openness both internally and externally.
Especially in the skilled labour recruitment market, it is important to clarify misunderstandings at an early stage. Kununu advertising can be used as a platform for dialogue. In this way, differences can be addressed transparently and a positive corporate culture can be made visible at the same time.
A few industry-related examples illustrate the benefits:
- A financial services provider answered applicant questions openly on Kununu, which reduced the bounce rate in recruiting.
- A retail company launched an internal campaign in parallel with Kununu advertising to increase employee satisfaction.
- In the healthcare sector, a hospital group used Kununu advertising to provide transparent insights into employee benefits and thus attract young professionals.
BEST PRACTICE with one customer (name hidden due to NDA contract) and then the example with at least 50 words.
For a client in the technology sector, targeted Kununu advertising was used to raise the profile of employees as innovative ambassadors. This led to applicants engaging more intensively with the company and the recruitment process was accelerated by more than 30 %. Employee loyalty also benefited considerably from the increased commitment.
Specific tips for implementing Kununu advertising
To use Kununu advertising effectively, the following measures are recommended:
- Maintain your company profile regularly and publish authentic content such as images and videos.
- Respond promptly and appreciatively to all reviews in order to signal a willingness to engage in dialogue.
- Use Kununu advertising to publicise vacancies and target applicants.
- Integrate feedback from assessments into your personnel development processes.
- Use Kununu advertising as part of a comprehensive employer strategy that complements social media and career websites.
Industry examples for these tips:
In mechanical engineering, images of modern workplaces can improve the appearance.
In the service sector, short videos show team events and training sessions to generate attention.
In retail, clear answers to points of criticism support credibility with applicants.
Kununu advertising as a strategic building block for sustainable success
Companies that use Kununu advertising often report a significant improvement in their perception on the market. The platform offers a transparent environment that allows companies to stand out from the competition and attract talent with enthusiasm. For this reason, Kununu advertising can be an indispensable part of modern HR strategies.
iROI-Coaching helps companies to effectively implement Kununu advertising and derive targeted benefits from it. We support projects with customised impulses to sustainably strengthen employer brands.
My analysis
Kununu advertising offers a valuable strategic advantage that often receives too little attention. It increases visibility, promotes authenticity and provides valuable feedback for the continuous improvement of the employer brand. Companies that recognise Kununu advertising as an integral part of their HR and communication strategy are better able to attract and retain talent in the long term. Companies from a wide range of sectors benefit from practical examples and customised measures.
Further links from the text above:
Kununu reviews advantages and disadvantages for employers
What is Kununu? - Significance for employer branding
kununu salary check for recruiting and employer branding
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