Language models (LLMs) are at home in the field of artificial intelligence and digital transformation. They describe computer programmes that can understand and generate natural language. Put simply, LLMs are like particularly clever chatbots that analyse large amounts of text, recognise correlations and then generate suitable answers or texts.
A well-known example of a language model is ChatGPT, which can compose texts of all kinds, answer questions or even write stories. Companies use such models in customer service, for example, to automatically respond to emails or chat enquiries. LLMs also help when analysing large numbers of customer reviews, as they recognise opinions and provide summaries.
The big advantage: Language Models save time and resources, as many tasks can be processed automatically. They are constantly learning by being "fed" with new texts.
A practical example: In an online shop, an LLM can generate product descriptions based on just a few keywords, making the marketing team's work easier. Language models are playing an increasingly important role in digitalisation and make many processes more efficient and customer-friendly.
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