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31 March 2025

LegalTech advertising: How to win top clients digitally

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In today's digital world, LegalTech advertising is a key factor in the successful acquisition of clients. This form of advertising utilises modern technology to make legal services more efficient and accessible. It enables law firms to strengthen their online presence and target potential clients. By combining LegalTech and digital marketing strategies, lawyers can increase their visibility online and build trust with potential clients.

iROI-Coaching supports law firms in the implementation of LegalTech advertising by developing strategies tailored to individual needs. These strategies are provided with the appropriate tools and technologies to support client acquisition and at the same time increase the efficiency of internal processes.

The basics of LegalTech advertising

LegalTech uses software and online services to automate and improve legal work processes. These include case management tools, contract management systems and e-discovery software[3][7]. These technologies help lawyers to streamline their routine tasks and optimise communication with clients.

Digital marketing strategies for law firms

Effective law firm marketing combines digital strategies such as search engine optimisation (SEO), social media and content marketing. These approaches help law firms to increase their online visibility and gain the trust of potential clients[8][10].

BEST PRACTICE at a law firmA law firm specialising in employment law used SEO and content marketing to significantly increase its visibility on the internet. Through targeted articles on current labour law topics, the law firm was able to certify its expertise and generate more qualified enquiries.

LegalTech advertising as a strategic advantage

LegalTech advertising offers law firms the opportunity to stand out in an increasingly digital market. By using LegalTech, law firms can optimise their processes and strengthen their online presence at the same time. This enables them to target clients who are looking for legal support online[1][11].

BEST PRACTICE at a medium-sized law firmA medium-sized legal consultancy used LegalTech to digitalise its client platform and make it more efficient. This led to a significant increase in client loyalty and a reduction in internal administrative costs.

Important legal aspects

LegalTech providers must comply with certain legal requirements. These include the Legal Services Act (RDG), the General Data Protection Regulation (GDPR) and competition law provisions. These regulations guarantee that LegalTech offerings are legally compliant and that clients are protected[1].

The future of LegalTech advertising: challenges and opportunities

The future of LegalTech advertising is characterised by both challenges and opportunities. The ever-increasing digitalisation offers law firms the opportunity to position themselves more strongly and offer their services more efficiently. By using LegalTech, law firms can further expand their online marketing strategies and thus reach and support their clients even better.

BEST PRACTICE in the area of social mediaA law firm used targeted social media campaigns to increase its digital visibility and build trust with potential clients. The law firm was able to highlight its expertise online through content that dealt with current legal topics.

My analysis

To summarise, it can be said that LegalTech advertising plays a decisive role for law firms to be successful in the digital age. Through targeted marketing strategies and the use of LegalTech, law firms can increase their efficiency, strengthen their online presence and attract new clients. iROI-Coaching supports law firms in developing and successfully implementing the right strategies.

Further links from the text above:

Legal tech - explanation, meaning and application

Law firm Dr Thomas Schwenke

Legal tech: definition, tasks & use cases

For more information and if you have any questions, please contact Contact us or read more blog posts on the topic internet Return on Investment - Marketing here.

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LegalTech advertising: How to win top clients digitally

written by:

Sanjay Sauldie avatar
Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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