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iROI - internet Return on InvestDigital marketing with
Artificial intelligence

10. July 2018

Management in the digital age: Part 02: Utilising all resources in management in the digital age 

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Professional social media management gives you the opportunity to increase your brand awareness and gain more visibility on the web. You don't need an agency for perfect Internet management and have the opportunity to realise your management with social media at a particularly low cost and appear where the target group is already present and waiting for information.

The most important component in Management 2.0 is not your marketing or PR strategy, but your willingness to communicate and maintain contact with your customers. In order to steer your social media management on the road to success, you should always plan your Internet management on the basis of a concept generated in advance. Here you not only fix the costs and social media management strategies, but also the time and the added value for the target group that you want to present through optimised Management 2.0.

The new and modern Internet management requires a unique selling point for your company. As you are not inherently unique in Web 2.0, but have to assert yourself against your competitors and convince the target group of your serious intentions, you should not make any compromises in social media management. It is not your goal as an entrepreneur, but the needs and expectations of your target group that determine how successful you are in social media management and what added value you present to your customers.

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