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15. August 2024

Marketing Automation (Glossar)

4.9
(1646)

Marketing Automation ist vor allem im Bereich iROI Digitales Marketing, Digitale Transformation und eCommerce und Digitaler Handel zuhause. Der Begriff beschreibt den Einsatz von Software, um wiederkehrende Marketingaufgaben automatisch auszuführen. Ziel ist es, Zeit zu sparen und Marketingmaßnahmen effektiver zu gestalten.

Mit Marketing Automation lassen sich beispielsweise E-Mails automatisch versenden, Social Media-Beiträge planen oder gezielte Angebote an unterschiedliche Kundengruppen verschicken. So können Unternehmen jeden Kontakt mit den Kunden individuell gestalten, ohne alles per Hand machen zu müssen.

Ein typisches Beispiel: Ein Online-Shop nutzt Marketing Automation, um neuen Kunden nach der Registrierung automatisch eine Willkommens-Mail mit einem Gutschein zu schicken. Gleichzeitig bekommen Kunden, die einen Warenkorb gefüllt, aber nicht gekauft haben, nach einigen Tagen eine Erinnerung per E-Mail. Diese Prozesse laufen automatisch im Hintergrund und steigern die Chance auf einen erfolgreichen Verkauf.

Durch Marketing Automation können selbst kleine Teams große Mengen an Daten nutzen und Marketingaktionen genau auf einzelne Zielgruppen abstimmen. So wird weniger Zeit für Routineaufgaben verbraucht und mehr Zeit für kreative Strategien gewonnen.

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Entdecke, wie Marketing Automation deine Prozesse optimiert: Zeit sparen, Kunden gezielt ansprechen – jetzt mehr erfahren!

written by:

Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

Keywords:

#3DPrint 1TP5InnovationThroughMindfulness #Cost savings #Supply chain #Value added

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Digital marketing with artificial intelligence

Business excellence for decision-makers & managers by and with Sanjay Sauldie

iROI - internet Return on InvestDigital marketing with
Artificial intelligence

Home page " Blog
15. August 2024

Marketing Automation (Glossar)

4.9
(1646)

Marketing Automation ist vor allem im Bereich iROI Digitales Marketing, Digitale Transformation und eCommerce und Digitaler Handel zuhause. Der Begriff beschreibt den Einsatz von Software, um wiederkehrende Marketingaufgaben automatisch auszuführen. Ziel ist es, Zeit zu sparen und Marketingmaßnahmen effektiver zu gestalten.

Mit Marketing Automation lassen sich beispielsweise E-Mails automatisch versenden, Social Media-Beiträge planen oder gezielte Angebote an unterschiedliche Kundengruppen verschicken. So können Unternehmen jeden Kontakt mit den Kunden individuell gestalten, ohne alles per Hand machen zu müssen.

Ein typisches Beispiel: Ein Online-Shop nutzt Marketing Automation, um neuen Kunden nach der Registrierung automatisch eine Willkommens-Mail mit einem Gutschein zu schicken. Gleichzeitig bekommen Kunden, die einen Warenkorb gefüllt, aber nicht gekauft haben, nach einigen Tagen eine Erinnerung per E-Mail. Diese Prozesse laufen automatisch im Hintergrund und steigern die Chance auf einen erfolgreichen Verkauf.

Durch Marketing Automation können selbst kleine Teams große Mengen an Daten nutzen und Marketingaktionen genau auf einzelne Zielgruppen abstimmen. So wird weniger Zeit für Routineaufgaben verbraucht und mehr Zeit für kreative Strategien gewonnen.

How useful was this post?

Click on a star to rate it!

Average rating 4.9 / 5. Vote count: 1646

No votes so far! Be the first to rate this post.

Share on the web now:
Other content worth reading:
Entdecke, wie Marketing Automation deine Prozesse optimiert: Zeit sparen, Kunden gezielt ansprechen – jetzt mehr erfahren!

written by:

Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

Keywords:

#3DPrint 1TP5InnovationThroughMindfulness #Cost savings #Supply chain #Value added

Follow me on my channels:

Questions on the topic? Contact us now without obligation

Contact us
=
Please enter the result as a number.

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