The digital world is constantly changing. Companies are looking for ways to make their products and services more visible. Marketplace optimisation is a key lever here. It helps to strengthen your own presence on well-known platforms. Many clients come to us because they want more visibility and higher sales figures. With targeted measures, we help them to secure their competitive advantage. Marketplace optimisation is not a one-off project, but a continuous process.
What does marketplace optimisation mean?
Marketplace optimisation includes all measures that increase visibility and performance on online marketplaces. This includes the optimisation of product descriptions, the selection of suitable keywords and the maintenance of customer reviews. Many companies use platforms such as Amazon, eBay or specialised industry portals. Here it is important to stand out from the competition. The right marketplace optimisation ensures that products appear at the top of relevant search queries.
An example: A retailer of household goods wants to better position its kitchen gadgets. He optimises the product titles, integrates relevant search terms and uses high-quality images. This increases findability. Another example: A boutique for fashion items regularly adapts its product descriptions. It takes seasonal trends and customer feedback into account. This keeps the website up-to-date and appealing. A manufacturer of electronic goods also benefits if it describes the technical details precisely and answers frequently asked questions directly.
The most important levers of marketplace optimisation
Product listing and keyword strategy
An optimised product listing is the basis for success. Titles should be precise and keyword-rich. Descriptions must be informative and customer-orientated. Keywords should be included naturally. This increases the chance of being found in the search results. Many platforms offer tools for keyword research. These help to identify the relevant terms.
For example, a retailer of beauty products uses terms such as „natural care“, „vegan“ or „sustainable“. A supplier of sporting goods integrates search terms such as „functional“, „lightweight“ or „robust“. A manufacturer of furniture pays attention to terms such as „modern“, „space-saving“ or „high-quality“. The right keyword strategy makes all the difference.
Images and media
High-quality images and videos are crucial for marketplace optimisation. They increase the attractiveness of the products. Many buyers decide in favour of a product because the images are appealing. Images should be clear, well-lit and taken from different angles. Videos show the product in action and answer frequently asked questions.
An example: A furniture retailer shows its products in various living situations. A supplier of electronic goods creates short explanatory videos. A manufacturer of fashion items presents the products in motion. This creates a lively impression.
Evaluation management and customer service
Positive reviews strengthen the trust of buyers. The active management of customer feedback is an important part of marketplace optimisation. Companies should respond to reviews and implement improvements. Good customer service ensures satisfaction and loyalty.
An example: A retailer of household goods responds to reviews quickly and in a friendly manner. A supplier of fashion items offers a simple returns process. A manufacturer of electronic goods provides a comprehensive support hotline. This creates a positive customer experience.
Marketplace optimisation in practice
The implementation of marketplace optimisation requires time and expertise. Many companies work together with experts to achieve their goals. The support provided by iROI coaching helps to develop and implement individual strategies. We provide support in analysing the current situation, developing measures and implementing them.
BEST PRACTICE with one customer (name hidden due to NDA contract) A medium-sized company from the furniture industry wanted to increase its visibility on a large marketplace. We analysed the current product listings and identified potential for improvement. Together, we optimised the titles, descriptions and images. We developed a targeted keyword strategy and supported the maintenance of customer reviews. Visibility increased significantly within just a few months. Sales figures increased by over 30 per cent. The client reported more enquiries and a stronger brand presence.
My analysis
Marketplace optimisation is a decisive factor for success in digital commerce. It helps to make products more visible and overtake the competition. The right strategy includes the optimisation of product listings, the selection of relevant keywords, the use of high-quality images and the active management of customer reviews. iROI coaching supports companies in achieving their goals and securing their competitive advantage. Clients often report greater visibility, higher sales figures and a stronger brand presence.
Further links from the text above:
Marketplace Optimisation: Success strategies for marketplaces
Effective marketplace SEO: How to increase your visibility
Marketplace Optimisation Agency Austria
Developing an SEO strategy: A guide
Marketplace SEO for more visibility and sales
Amazon SEO: How to gain more visibility on ...
Otto.de: Your guide to successful marketplace ...
Marketplace optimisation for Amazon, eBay & Co.
Selling successfully on online marketplaces
SEO 2023: The basics of search engine optimisation
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