Finally a book that even dummies like me can understand. But it's not just worth reading, it's also worth putting into practice. The tips and tricks it contains are highly relevant, especially for small businesses.

iroi.org
iROI - internet Return on Invest
Digital marketing with artificial intelligence
Business excellence for decision-makers & managers by and with Sanjay Sauldie

iROI - internet Return on InvestDigital marketing with
Artificial intelligence
"Also highly relevant for small businesses": Markus Frey, owner, StressFrey Institute

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