In the age of digital transformation, communication via messenger services is becoming increasingly important. One particularly effective strategy used by smart decision-makers today is targeted communication via messenger advertising. This form of advertising helps companies to place their messages personally and directly. It offers the opportunity to pick up users exactly where they are active on a daily basis - in their Messenger apps. This creates authentic contacts that traditional advertising channels are often unable to provide.
How messenger advertising is revolutionising your customer communication
Messenger advertising is particularly impressive due to its wide reach and direct impact. Similar to a personal message, companies reach their target group unfiltered and with a high level of attention. Online shops, for example, benefit from this channel by sending personalised offers or exclusive promotions via WhatsApp or Facebook Messenger.
Many service providers use messenger advertising to coordinate their appointments efficiently. A hairdressing salon, for example, can send customers personalised reminders and special discount offers via Messenger newsletters. This direct form of communication is also becoming increasingly important in the B2B sector: consultants offer quick answers to questions via Messenger, thereby increasing customer satisfaction.
iROI-Coaching accompanies entrepreneurial projects in this area and supports the strategic use of messenger advertising. The consultancy focuses on segmenting relevant target groups and developing personalised content that convinces users.
BEST PRACTICE with one customer (name hidden due to NDA contract) An online boutique was able to significantly improve its response rate by sending targeted product highlights via WhatsApp newsletters. Customers felt personally addressed and the reorder rate rose significantly, which sustainably increased sales.
The advantages of messenger advertising for companies in every industry
Messenger advertising is versatile and flexible. It enables personalised dialogues that are more closely geared to the needs of users than traditional forms of advertising. In the catering industry, restaurants use Messenger to send daily menus or special offers directly to regular customers. This not only increases loyalty, but often also spontaneous reservations.
There are also numerous examples in the healthcare sector: Practices inform their patients about seasonal vaccination campaigns or remind them of check-up appointments. This personal touch is often perceived as helpful and appreciative.
In the property sector, agencies are increasingly using messenger advertising to communicate quickly with interested parties. Brief enquiries or the transmission of exposés via Messenger often lead to much more direct contact than conventional email forms.
BEST PRACTICE with one customer (name hidden due to NDA contract) A medium-sized company from the financial services sector uses automated chatbots in messenger advertising. This provides customers with personalised information around the clock. Automated responses significantly reduce service costs and ensure closer customer loyalty.
Practical tips for successful messenger advertising
1. define target groups precisely: Segment your customers according to their interests and needs in order to deliver relevant content.
2. personalise content: Use the direct line for personalised offers and advice. This significantly increases the opening and response rate.
3. automation, but with heart: chatbots can take on many tasks, but should always remain authentic and forward complex requests to real employees.
4. use a variety of formats: Integrate images, videos and small surveys into your Messenger adverts. This ensures more attention and a better user experience.
5. observe legal provisions: Obtain consent to be contacted and comply with data protection guidelines. Trust is an important basis for Messenger advertising.
iROI-Coaching is happy to assist you with planning and implementation, especially when it comes to technical solutions and creative approaches. Messenger advertising thus becomes a reliable component in the marketing mix.
Messenger advertising as the key to sustainable business success
Companies often report a noticeable increase in customer loyalty through personalised communication via messengers. It also improves the visibility of the brand in a highly competitive digital environment. Unlike social media channels, messenger messages often have a more immediate effect, as users actively take notice of push messages.
For many decision-makers, these advantages in combination are the reason to consider messenger advertising as an integral part of their communication strategy. It is essential to understand chat as a service channel and dialogue platform - not just as a pure advertising medium.
BEST PRACTICE with one customer (name hidden due to NDA contract) A provider in the education and training sector uses Messenger advertising to provide interested parties with helpful tips and event invitations. The company thus promotes an active community and receives valuable feedback that constantly improves its content and services.
My analysis
Messenger advertising opens up a wide range of opportunities for modern and effective customer communication. It combines a personalised approach with digital convenience and helps companies to build and strengthen customer relationships. The seamless integration into users' everyday lives and the possibility of automation make this channel particularly attractive. Decision-makers who consciously add this aspect to their strategies can benefit from higher engagement and better brand perception in the long term.
Further links from the text above:
Advertising in messenger services in marketing - PostMyPost
Messenger marketing: How to modernise your strategy - Roots Consultants
What is messenger marketing? Definition and advantages - Fey's Media
9 good reasons for messenger marketing - OMT Magazine
Messenger Marketing: Strategies and Tips - Lime Technologies
Messenger marketing - how to reach your customers - Marketinginstitut
Messenger Marketing Guide - Springer Professional
Facebook Messenger advertising: A practical guide - respond.io
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