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28. July 2018

"The Internet is not a secret science": Christine Frei, Corporate & Marketing Communications, kdg mediatech AG

iROI Digital Marketing

So the good news was: the Internet is not a secret science. But many supposed experts still pretend that it is. After Sanjay Sauldie's presentation, we know why: anyone who sees their own website as a salesperson and recognises the blind, inquisitive boy behind Google will undoubtedly become more demanding and most likely more annoying as a web agency customer. But more importantly, they will also be more successful... because their website will finally be seen and recognised.
Mrs Christine Frei, Corporate & Marketing Communications, kdg mediatech AG
www.kdg-mt.com

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Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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