Omnichannel is primarily at home in the fields of eCommerce and digital commerce, digital transformation and digital marketing. The term describes a strategy in which companies combine different sales channels in order to offer customers a seamless shopping experience - whether online or offline.
Imagine you want to buy a pair of shoes: You first discover them on a shop's website, try them on later in the shop and finally order them to your home using a smartphone app. With omnichannel, you can see the same information everywhere, such as availability or price. The company also recognises you on all channels - for example through your customer account. Promotions, vouchers or advice are therefore just as valid in the shop as they are in the online shop or in the app.
The advantage: omnichannel ensures that you as a customer are always met where you are. This is important for companies in order to remain competitive and increase customer satisfaction. Especially today, when shopping is possible in many ways, omnichannel is becoming a key success factor.
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