The Otto marketing platform is an important opportunity for many companies to strengthen their online trade in the long term and to be better positioned in the competitive environment. Those who specifically tap into the potential of this platform can increase their visibility and effectively favour customer acquisition. In this article, you will gain practical insights and ideas on how to secure your advantage in the market with the Otto marketing platform.
How the Otto marketing platform can support the success of your company
The Otto marketing platform offers much more than just a sales exchange. It combines marketplace functions with sophisticated marketing tools that open up new opportunities. Retailers often report that targeted product placements and campaigns can significantly increase their reach. The platform also provides access to customised advertising materials and reporting in real time. This opens up opportunities, particularly for medium-sized companies, that were previously only available to large corporations.
Fashion retailers, for example, use the Otto marketing platform to counteract seasonal fluctuations with target group-orientated campaigns. Suppliers in the electronics segment also use the platform to quickly publicise new products on the market. And in the household goods sector, entrepreneurs are seeing better control of their sales thanks to the wide range of analysis tools.
As part of iROI coaching, we support various projects in which the targeted use of the Otto marketing platform serves as a central lever for realising projects in an even more targeted manner.
BEST PRACTICE with one customer (name hidden due to NDA contract) A retailer from the sporting goods sector increased its visibility by more than 30 % within six months through the strategic use of advertising media booked via the Otto marketing platform. Targeted SEO optimisation of its product descriptions, which we developed together, helped to significantly improve the conversion rate.
Practical tips for using the Otto marketing platform
Anyone using the Otto marketing platform should pay particular attention to the following aspects in order to be successful:
- Keyword optimisation: Research relevant search terms for your products and integrate them into titles, descriptions and tags.
- Content quality: Clear and informative content increases attractiveness and is favoured by the internal search engine.
- Visual representation: High-quality images from different perspectives improve the purchasing decision.
- Use backlinks: Link directly from your own website to your product pages on Otto to increase visibility.
- Measuring success: Use Otto's analysis tools to precisely track and adjust the performance of your product range.
In the electronics sector, technical details and product comparisons are often emphasised in the descriptions in order to facilitate informed purchasing decisions. In the toy sector, retailers are increasingly focussing on emotionally appealing images and storytelling to appeal to families. In the household sector, suppliers benefit from targeted discount campaigns that can be managed directly via the Otto marketing platform.
As iROI coaches, we help you to use the appropriate levers of the Otto marketing platform effectively and coordinate measures along the customer journey.
Otto marketing platform: One of the keys to greater visibility in the competitive environment
The continuous optimisation of product pages on the Otto marketing platform is crucial. Retailers report that ongoing adjustments to product texts and images not only improve their ranking in the platform search, but can also have a positive impact on conversion and therefore sales. It is also important to utilise the possibilities of cross-selling and additional offers at the checkout in order to increase customer satisfaction and create added value.
User-related services, such as marketing on order or thank-you pages, are now also a central component of successful marketing strategies that can be realised via the Otto marketing platform.
BEST PRACTICE with one customer (name hidden due to NDA contract) A retailer in the household appliances sector implemented targeted upselling measures on the order completion pages via the Otto marketing platform. This led to an increase in sales of 15 % while at the same time increasing customer satisfaction.
My analysis
To summarise, it can be said that the targeted use of the Otto marketing platform is a key factor in increasing digital visibility and positioning oneself sustainably in the competitive environment. The use of optimised content, high-quality images and the use of analysis and marketing tools bring clear competitive advantages. Companies that utilise this potential with the help of iROI coaching often report measurable growth and improved customer loyalty. The Otto marketing platform is therefore a multi-layered tool that supports the efficient implementation and professional management of marketing measures.
Further links from the text above:
[1] OTTO takes over check-out marketer funnel+
[2] Otto SEO Strategy 2025: Optimisation for success on the marketplace
[4] The ultimate otto.de marketplace SEO optimisation - Freseo
[6] OTTO SEO and product optimisation
[7] What's behind Otto Market
For more information and if you have any questions, please contact Contact us or read more blog posts on the topic internet Return on Investment - Marketing here.
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