Pinterest advertising offers companies a wide range of opportunities to unleash their visibility and growth potential. This form of advertising opens up an often underestimated channel that reaches users who are actively looking for inspiration and new products. Those who use Pinterest advertising in a targeted manner can not only increase brand awareness, but also drive valuable traffic to their own website and ultimately boost sales.
Understanding Pinterest advertising and using it effectively
In order to utilise the full potential of Pinterest advertising, a clear structure and planning is required. Firstly, it is advisable to create a company account and use the Pinterest Ads Manager. This offers a clear campaign structure with three levels: Campaign, Ad Group and Promoted Pins. Advertisers select specific goals for the campaign, such as increasing brand awareness, traffic or conversions[1][3].
An important tip is to be precise when selecting target groups. Pinterest enables targeting based on interests, demographic characteristics and even previous user behaviour. This allows you to display your content exactly where it is most relevant. For example, an online shop for sustainable home accessories can target its adverts specifically at users who are interested in ecological furnishings and DIY projects.
Another good example is provided by fashion companies: They can use Pinterest advertising to promote seasonal collections and address target groups that are looking for specific fashion styles or occasions, such as festive fashion or business looks.
Service providers in the field of coaching or personnel development also benefit from the platform by advertising inspiring pins with real-life tips on self-management or career development. This not only strengthens their reach, but also helps them to position themselves as an expert brand[7].
Pinterest SEO as a partnership for sustainable growth
The secret of successful growth lies in the combination of Pinterest advertising and a well thought-out SEO strategy. This is because Pinterest also acts as a visual search engine that pays attention to the relevance and quality of content. Targeted optimisation of pin descriptions, titles and boards with relevant keywords significantly increases visibility[4][6].
Practical example from the field of interior design: A retailer of Scandinavian furniture not only integrates stylish photos into his pins, but also uses targeted keywords such as „minimalist living rooms“ or „Nordic furnishing ideas“. thanks to this combination of visual aesthetics and SEO, he receives more organic reach and at the same time increases the performance of his paid Pinterest advertising.
Small businesses can publish targeted pins with step-by-step instructions and suitable keyword descriptions in the crafts section. This content triggers interest among the target group and is often shared - a valuable addition to paid advertising.
Another example is provided by the tourism industry: travel providers who provide their pins with optimised descriptions of specific destinations or activities, for example, gain new customers through this combination of SEO and advertising, who are inspired and go directly to the booking page.
Technical and creative realisation of Pinterest advertising
The technical implementation also plays an important role. For example, the installation of the Pinterest tag on the website should not be missing in order to enable tracking and success measurement[1][2]. It is equally important to create high-quality images in 2:3 format that are optimised for mobile devices in order to stand out on the platform[8].
In marketing for food products, lively, appealing photos of recipes or ingredients can attract attention. For example, an organic grocery shop achieves an increase in demand for its products through targeted Pinterest advertising.
In the fitness and wellness sector, a personal trainer who advertises step-by-step exercise instructions as pins on Pinterest quickly gains new prospective customers because the content is direct and practical.
For companies in the DIY craft sector, it makes sense to use tutorial videos as Promoted Pins. This video content creates stronger user loyalty and increases the conversion rate.
BEST PRACTICE with one customer (name hidden due to NDA contract) A medium-sized design start-up was able to double its organic reach within a few months through a combination of strategically optimised Pinterest SEO and targeted Pinterest advertising. The focus was on seasonal collections and target group-orientated, visual storytelling elements that provided both inspiration and clear incentives to buy.
Pinterest advertising as a building block for sustainable marketing strategies
The integration of Pinterest advertising into the overall marketing strategy helps companies to set impulses and successfully accompany projects. iROI-Coaching positions itself as a competent partner that supports with individual solutions and provides valuable impulses for creative campaigns.
A clothing manufacturer that focuses on sustainable production was able to optimise its Pinterest advertising with advice from iROI-Coaching. The result showed a better approach to the core target group and a measurable increase in web shop visits.
Similarly, a tour operator that advertises its offers via Pinterest reports significantly higher engagement on the platform and more direct enquiries for individual holidays after the start of the campaign.
Finally, a start-up from the food sector also benefits from professional support: customised Pinterest advertising creates lively brand experiences that effectively support growth.
My analysis
Pinterest advertising offers a very attractive opportunity to promote sustainable growth. Especially in combination with a well-considered SEO strategy, it creates an effective lever that helps companies reach new target groups and communicate their brand message convincingly. Through practical examples and professional support, for example through iROI coaching, companies can organise their campaigns efficiently and achieve targeted success.
Further links from the text above:
Pinterest Ads - Guide to advertising on Pinterest | Revive
Pinterest SEO 2025: How to optimise your pins for maximum visibility | FameFact
The ultimate XXL guide for Pinterest Ads | Adsventure
Pinterest SEO: How to increase the visibility of your products | Pinpassion Marketing
Pinterest SEO: 12 tips & tricks | Online Marketing
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