In campaign management, the main focus should be on the means by which political marketing is to be implemented. While the campaign management is developed by you, you need to align your political marketing with your goals and the voters you want to reach. In order to tackle the crisis of democracy as effectively as possible, it is very important to reach and appeal to as many voters as possible. However, the most important factor here is which target groups you want to reach.

If you answer "all" for yourself, then you will be very disappointed. As already mentioned, the crisis of democracy is based on the fact that politicians try to please everyone - which is impossible. Your goals should be orientated towards specific target groups so that you can also specifically address certain grievances. Your political marketing must also be orientated towards these target groups, which you want to address specifically. Political advertising and political marketing on the Internet must penetrate the consciousness of citizens in order to have any effect at all.

For this to happen, you need to organise your political advertising and especially your political marketing on the Internet in such a way that it appeals to your desired target groups and is noticed. In order for this to be successful, you need to use the widest possible range of advertising media, despite focussing on a specific or a few target groups. However, it also depends on the level at which the election takes place, as not every advertising medium is suitable for every election and for every politician.

Simple promotional items bearing your party logo are a start to attract attention, but hardly effective. At the very least, promotional gifts will not make you credible as the right choice - and will not end the crisis of democracy. In order for your campaign management to be crowned with success and for you to really contribute to combating the crisis of democracy through electoral success, you must first and foremost conduct targeted political advertising for yourself and put yourself in the limelight.

Election speeches, podium discussions and similar public appearances create more proximity to voters and show that you are a citizen like them and are actually interested in their concerns. In addition, you need to engage in more permanent political advertising. Political advertising in image, sound and writing is extremely important both in tangible form as flyers or similar media and in virtual form as political marketing on the Internet. By making your goals more tangible to voters than one-off spoken words, you will inspire more confidence and better demonstrate that you can overcome the crisis of democracy together with your party.

It is therefore essential that you take such political marketing strategies into account in your campaign management. When focusing on specific target groups, you should also adapt the marketing options so that you can reach the desired target groups with as little cost and effort as possible and with maximum success. Above all, political marketing on the Internet should be a focal point of your campaign management, as this medium is now used to reach one of the largest numbers of voters.

In campaign management, the main focus should be on the means by which political marketing is to be implemented. While the campaign management is developed by you, you need to align your political marketing with your goals and the voters you want to reach. In order to tackle the crisis of democracy as effectively as possible, it is very important to reach and appeal to as many voters as possible. However, the most important factor here is which target groups you want to reach.

If you answer "all" for yourself, then you will be very disappointed. As already mentioned, the crisis of democracy is based on the fact that politicians try to please everyone - which is impossible. Your goals should be orientated towards specific target groups so that you can also specifically address certain grievances. Your political marketing must also be orientated towards these target groups, which you want to address specifically. Political advertising and political marketing on the Internet must penetrate the consciousness of citizens in order to have any effect at all.

For this to happen, you need to organise your political advertising and especially your political marketing on the Internet in such a way that it appeals to your desired target groups and is noticed. In order for this to be successful, you need to use the widest possible range of advertising media, despite focussing on a specific or a few target groups. However, it also depends on the level at which the election takes place, as not every advertising medium is suitable for every election and for every politician.

Simple promotional items bearing your party logo are a start to attract attention, but hardly effective. At the very least, promotional gifts will not make you credible as the right choice - and will not end the crisis of democracy. In order for your campaign management to be crowned with success and for you to really contribute to combating the crisis of democracy through electoral success, you must first and foremost conduct targeted political advertising for yourself and put yourself in the limelight.

Election speeches, podium discussions and similar public appearances create more proximity to voters and show that you are a citizen like them and are actually interested in their concerns. In addition, you need to engage in more permanent political advertising. Political advertising in image, sound and writing is extremely important both in tangible form as flyers or similar media and in virtual form as political marketing on the Internet. By making your goals more tangible to voters than one-off spoken words, you will inspire more confidence and better demonstrate that you can overcome the crisis of democracy together with your party.

It is therefore essential that you take such political marketing strategies into account in your campaign management. When focusing on specific target groups, you should also adapt the marketing options so that you can reach the desired target groups with as little cost and effort as possible and with maximum success. Above all, political marketing on the Internet should be a focal point of your campaign management, as this medium is now used to reach one of the largest numbers of voters.