On websites like http://www.PRWeb.com/ you can publish a news release with information about your website. Internet marketers from all niche markets have achieved incredible success, both in terms of search engine rankings and the traffic and attention generated by publishing a press release or news story.
Here is a simple but effective format for press releases:
1) For immediate publication (or "For publication on "date here").
2) Captivating headline
Your press release needs to grab the attention of your potential customers quickly. Now is not the time to try to be funny, which can lead to confusion. Make sure your title is meaningful and direct. If you want to take inspiration from successful titles, look at existing press releases and make notes that will help you create your own.
3) Hanger for the first paragraph
Your first paragraph is extremely important and must engage the reader or you will quickly lose their attention. Include the "who, what, where, why and wherefore" in your first paragraph to achieve the best results. Cut off superfluous text so that you can concentrate on the essentials and keep the overview. Make sure you emphasise the most important aspects of your press release in the first paragraph.
4) Main part
Continue your text around the first paragraph and keep it exciting, entertaining and interesting. Keep the momentum going!
5) Contact information
Be sure to include a postal address, telephone number, fax number, e-mail address and, of course, the URL of your website.
6) Finish your press release with three ### symbols, which in the professional world of publishing means that this is the end of your press release.
Be sure to proofread your press release before publishing and have a friend look it over to make sure it reads smoothly and is understandable, even to someone who may not be familiar with your niche market or website.
Resources:
http://www.PRWeb.com/
http://www.24-7pressrelease.com/
http://www.free-press-release.com/
http://www.PR.com/
http://www.PressMethod.com/
http://www.MassMediaDistribution.com/
http://www.CustomPressRelease.com/(service for writing press releases)
http://www.SoftPressRelease.com/
http://www.PRnewsWire.com/
http://www.eReleases.com/
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