The world of digital marketing is constantly changing. If you want to be successful today, you need innovative ways to reach target groups. One platform that is becoming increasingly important is Prime Video. Many brands are using this opportunity to increase their reach and attract new customers. Prime Video not only offers entertainment, but also a unique opportunity for advertisers. The combination of high-quality content and targeted targeting makes this channel particularly valuable.
Why Prime Video is relevant for brands
Prime Video reaches millions of viewers worldwide. The platform is not only attractive for series and film fans, but also for advertisers. The target groups are diverse and can be addressed precisely. Brands can place their messages directly in users' living rooms. This ensures a high level of attention and a strong brand impact.
One example is the campaign of a well-known toy brand. It used Prime Video to reach parents with children at home. The adverts were shown in brand-safe inventory. The result: a significant increase in brand searches and more sales. An external study also confirmed the positive effect on brand awareness and purchase intent.
Another example is a manufacturer of keto-friendly confectionery. It launched a video campaign on Prime Video. Brand searches increased by over 300 per cent. The campaign brought in many new customers and even led to the introduction of new flavours.
A global technology company used Prime Video to promote its printer products. The video campaign led to a significant increase in reach and clicks. The purchase rate rose by almost 1000 per cent. The ROAS (return on ad spend) improved by 30 per cent.
Prime Video in the marketing mix
From brand preference to conversion
Prime Video can be used throughout the entire sales funnel. In the upper part, it arouses interest in a brand or product. In the middle section, it strengthens brand preference. In the lower part, it supports conversion. The adverts can be targeted at specific target groups. This increases relevance and the likelihood of interaction.
One example is a campaign for an ice cream brand. The brand launched a Prime Video campaign to increase brand awareness. The campaign led to an increase in brand awareness and more interactions with the brand.
Another example is a campaign for a beauty brand. The adverts were shown in series and films that are frequently used by the target group. The campaign led to a significant increase in brand searches and more sales.
A third example is a campaign for a sports brand. The adverts were shown in live sports broadcasts. The campaign led to a high reach and more interactions with the brand.
Interactive advertising formats on Prime Video
Prime Video offers innovative advertising formats. These include interactive video ads and shoppable carousels. Users can add products directly to their shopping basket by remote control click, QR code or voice command. This simplifies the purchasing process and increases the conversion rate.
One example is a campaign for a fashion brand. The adverts were placed as interactive video ads. Users were able to add the products directly to their shopping basket. The campaign led to a high conversion rate and more sales.
Another example is a campaign for an electronics brand. The adverts were placed as shoppable carousels. Users were able to navigate directly to several products. The campaign led to a high reach and more interactions with the brand.
A third example is a campaign for a food brand. The adverts were placed as interactive pause ads. Users were able to go directly to a brand store or their own website using a QR code. The campaign led to a high reach and more sales.
iROI coaching as support for Prime Video projects
Many brands ask for support with the planning and implementation of campaigns on Prime Video. iROI-Coaching supports projects relating to Prime Video. The consulting includes target group analysis, campaign planning, implementation and optimisation. The support provides impetus and helps to achieve the goals.
BEST PRACTICE with a client (name withheld due to NDA agreement): A client wanted to increase its brand awareness and generate more sales. iROI-Coaching provided support with target group analysis and campaign planning. The campaign was placed on Prime Video. The results exceeded expectations. Brand searches increased significantly and sales rose by over 20 per cent. The client was very satisfied and is planning further campaigns on Prime Video.
Another client wanted to increase its reach and attract new customers. iROI-Coaching supported the campaign from planning to optimisation. The campaign was placed on Prime Video. The reach increased significantly and interactions with the brand increased. The client was very satisfied and is planning further campaigns on Prime Video.
A third client wanted to increase its conversion rate and generate more sales. iROI-Coaching provided support with campaign planning and optimisation. The campaign was placed on Prime Video. The conversion rate increased significantly and sales rose by over 15 per cent. The client was very satisfied and is planning further campaigns on Prime Video.
My analysis
Prime Video is an important channel for brands that want to increase their reach and attract new customers. The platform offers innovative advertising formats and a precise target group approach. The combination of high-quality content and a targeted approach makes Prime Video particularly valuable. iROI-Coaching supports projects relating to Prime Video and assists with the planning, implementation and optimisation of campaigns. The results speak for themselves: more brand searches, more sales and more interactions with the brand.
Further links from the text above:
How Hasbro increased sales with Prime Video adverts
Prime Video Ads: A game changer for big brands
What is video marketing? Definition, examples and why
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