ROI optimisation is particularly relevant in the areas of eCommerce and digital commerce, digital marketing and digital transformation. ROI stands for "return on investment" and means something like "return on investment". ROI optimisation is about achieving the best possible result with the least possible investment - for example, money, time or personnel.
Imagine you place online adverts for your online shop. You invest 1,000 euros in an advertising campaign and receive 2,000 euros in sales as a result. You use ROI optimisation to check how you can achieve an even higher turnover with the same or less investment. Perhaps you can achieve this goal by better selecting the target group or adapting the advertising text.
ROI optimisation helps companies to make marketing measures more effective. The aim is to maximise the return on every euro invested. By constantly analysing and adapting measures, you can use your budget in a targeted and successful way without wasting money. This makes ROI optimisation an important topic for anyone selling or marketing online.
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