3D visualisation is revolutionising the way products are presented. It opens up completely new possibilities for companies to present products in a detailed and impressive way. Especially in the digital age, 3D visualisation helps to facilitate purchasing decisions and deepen the understanding of complex products.
Why 3D visualisation changes your product presentation
Traditional product photography quickly reaches its limits, for example with a wide range of variants or product changes. 3D visualisation provides a remedy here because it uses a digital model that can be adapted as required. This makes it easy to vary colours, materials and shapes. This saves time and costs and ensures a high degree of flexibility in the presentation.
An example from the furniture industry shows how 3D visualisation can be used to present different versions of a sofa model simultaneously. This allows customers to directly compare how fabrics and colours affect the look. In the automotive industry, 3D models make it possible to virtually experience new vehicle designs before they are produced. In the electronics sector, too, detailed 3D visualisations help to present technical devices realistically and thus support the purchasing decision.
BEST PRACTICE with one customer (name hidden due to NDA contract)
A manufacturer of industrial plants used 3D visualisation to present complex machine components before production. Variants in material and design could be easily visualised and discussed directly with the customer. This accompanied the entire sales process and significantly reduced the number of queries.
Flexibility and interactivity with 3D visualisation
The interactive possibilities of 3D visualisation sustainably increase customer loyalty. Users can rotate products, zoom in or try out different configurations - often without direct contact with the salesperson. This not only increases dwell time, but also creates an emotional buying experience.
In the consumer goods industry, for example, a 3D configurator helps customers to design and directly visualise personalised accessories. In mechanical engineering, 3D simulations allow users to see how devices work in different environments. This conveys security and confidence because possible application scenarios are clearly visualised.
BEST PRACTICE with one customer (name hidden due to NDA contract)
An electronics manufacturer integrated a 3D product configurator into its online shop. Customers were able to virtually combine different colours and components to create their desired product. This led to a lot of positive feedback and a measurable increase in the conversion rate.
Cost efficiency and time savings through 3D visualisation
Compared to photo shoots or physical prototypes, a 3D visualisation is often created more quickly and is easier to modify. This saves considerable resources, especially with extensive product lines or frequent design changes.
Thanks to 3D visualisation, a company in the packaging industry can test various packaging designs photorealistically without having to produce expensive samples. This simplifies development processes and supports the rapid market launch of new products.
BEST PRACTICE with one customer (name hidden due to NDA contract)
A virtual product series was developed for a manufacturer of household appliances. Changes in design and functions could be tested digitally, shortening the development phase and eliminating the need for expensive physical prototypes.
How iROI-Coaching supports you with 3D visualisation projects
Many companies do not know how to make the most of the potential of 3D visualisation or face challenges when integrating it into their marketing and sales processes. This is where iROI coaching comes in: We support you in the planning, conception and implementation of projects and provide valuable ideas on how to effectively improve your product presentation with 3D visualisation.
Whether it's choosing the right software, designing interactive 3D elements or managing communication campaigns - iROI coaching provides you with practical support. Many clients report how this support has led to greater clarity, efficiency and better results.
My analysis
3D visualisation opens up a wealth of possibilities for presenting products in an appealing, flexible and customised way. It supports the communication of complex products and creates a more intensive buying experience. Companies benefit from time and cost savings as well as greater customer satisfaction. Interactive features strengthen customer loyalty and simplify the sales process. Accompanying expertise such as that of iROI-Coaching can help to use the technology effectively and implement projects successfully.
Further links from the text above:
3D product visualisation - examples, costs & advantages
30 great 3D product presentation & visualisation videos
Why 3D visualisation is a must for product
Visualisations in 3D - 8 strong industry examples
Interactive 3D visualisation: advantages and technologies
How 3D visualisations are revolutionising product presentation
How 3D visualisation simplifies product presentation
For more information and if you have any questions, please contact Contact us or read more blog posts on the topic internet Return on Investment - Marketing here.
Deutsch 
English (UK)