Streaming advertising opens up numerous opportunities that can help companies grow their brand. Especially in today's digital world, the importance of targeted advertising formats on streaming platforms is growing. Brands can thus reach new target groups and sustainably increase their visibility. This article will provide you with valuable insights and practical examples of how streaming advertising can support your business.
The growing importance of streaming advertising
The use of streaming services such as Netflix, Amazon Prime and YouTube is steadily increasing. More and more people are spending their media time with video-on-demand or live streams. This offers companies a unique opportunity to place their advertising messages exactly where attention is high. With streaming advertising, advertisers benefit from a targeted approach based on user behaviour, interests or demographic characteristics[3][15].
One major advantage is the variety of advertising formats: Pre-roll ads before a video, mid-roll content during playback or post-roll adverts at the end open up different possibilities depending on the marketing objective. For example, brand awareness and engagement can be promoted efficiently. For example, many car manufacturers specifically use mid-roll ads to present technological highlights, while fashion companies choose pre-roll videos for product launches.
BEST PRACTICE with a customer (name withheld due to NDA contract): This client significantly increased its reach through targeted streaming advertising on a sports platform. The advertising was placed during live broadcasts, maximising visibility in a relevant target group. At the same time, interactive features ensured greater customer loyalty.
Practical advantages for companies in detail
Companies that use streaming advertising often report the following advantages:
- Real-time interaction during live streams supports direct dialogue with the target group and promotes trust[1].
- Targeted targeting minimises wastage as advertising is tailored to individual user preferences[3].
- High engagement rates lead to stronger brand loyalty, which is particularly noticeable with lifestyle and entertainment topics.
An example from the food industry: a manufacturer of organic products uses streaming advertising to provide nutritional tips via pre-roll. This creates a more emotional connection with the audience and increases the acceptance of advertising.
BEST PRACTICE with a client (name hidden due to NDA agreement): A retailer for technical devices used targeted streaming advertising in a gaming livestream. The analyses showed a significant increase in conversion rates, as the offers were presented to interested viewers with pinpoint accuracy.
Innovative advertising formats and multiscreen use
More and more users are watching streaming programmes on several devices at the same time. This opens up exciting mechanisms for streaming advertising. For example, shoppable ads can be used to directly encourage purchases, or interactive surveys can be integrated during live sessions[7].
In the entertainment sector, streaming services are increasingly relying on personalised in-stream ads that link content with added value. The parallel use of smartphones and tablets also offers an additional component for accompanying communication or exclusive offers.
BEST PRACTICE with a customer (name withheld due to NDA agreement): A fashion brand had influencers broadcast live streams with interactive shopping opportunities. This led to a noticeable increase in online sales and improved customer loyalty through direct product recommendations.
Targeted use of streaming advertising - tips and recommendations
To ensure the success of streaming advertising, it is advisable to consider the following points:
- Define your target group precisely and utilise the diverse targeting functions of the platforms.
- Rely on short, concise messages that are optimally tailored to the respective advertising format.
- Integrate interactive elements to increase engagement.
- Analyse your campaign data regularly in order to continuously adapt and optimise your strategy.
In the B2B sector, streaming advertising can be used, for example, to present product launches in specialised streams or during live workshops. In this way, companies often achieve a better perception and can answer technical questions in direct contact.
iROI coaching as a companion for your streaming advertising projects
The successful implementation of streaming advertising requires not only technical expertise but also strategic knowledge. iROI coaching provides companies with holistic support and gives impulses on how advertising in streaming environments can be effectively designed and supported. Clients often report that they achieve better campaign management and sustainable success as a result.
This allows you to plan and manage your marketing projects professionally and adapt them to market conditions at any time. In particular, the exchange on specific practical cases and the use of innovative formats is a great added value that opens up new perspectives for companies.
My analysis
Streaming advertising offers companies an attractive growth opportunity today. The combination of specific targeting, diverse formats and interactive possibilities creates a new quality of customer approach. Practical examples from a wide range of industries show that streaming advertising often provides valuable impetus for brand awareness, customer satisfaction and sales.
By integrating iROI coaching, companies can provide targeted support for streaming advertising projects and put them on the road to success. The importance of this advertising environment will continue to grow as more and more people favour streaming and advertising content can be used more effectively there than with many traditional media.
Further links from the text above:
Live streaming ads - Online Marketing Lexicon 2025
In-Stream Ads: Advertising in the video stream on Netflix and Co.
Video advertising - what are the benefits? | DIM Blog
YouTube SEO: 6 tips for video optimisation and ranking - Eskimoz
Streaming in Germany continues to grow and makes advertising more interactive
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