Subscription marketing has established itself as an effective strategy for unleashing new growth potential in a wide range of sectors. It enables companies to stabilise their sales and intensify customer loyalty at the same time. In this article, you will learn how you can use subscription marketing to generate momentum and create successful long-term customer relationships.
Understanding the basics of subscription marketing
Subscription marketing is based on products or services being automatically delivered or provided to customers at regular intervals. This leads to predictable revenue and reduces dependence on one-off sales. Another advantage is that companies can better adapt to the needs of their customers because direct, continuous contact leads to more intensive customer loyalty.
Classic examples of subscription models can be found in the media sector, where publishers offer content as digital or printed subscriptions. In e-commerce, providers of personal care products or healthy food, for example, also offer flexible subscriptions that are delivered to customers on a regular basis. Software companies use the model for continuous updates and support.
Deutsch 
English (UK)