Today more than ever, finding the right employees is a strategic challenge. Companies are faced with the task of not only filling vacancies, but also attracting talent that will contribute to long-term success. Traditional methods are often not sufficient for this. This is where digital talent acquisition comes in. Innovative methods such as active sourcing make it possible to reach the best candidates in a targeted manner - even those who are not actively looking for a job.
Active sourcing: The new dimension of digital talent acquisition
Active sourcing means that companies actively search for suitable candidates themselves. Instead of waiting for applications, profiles are targeted. This works particularly well via social media, specialised platforms or by using recruiting tools. Many companies use this method to compete for skilled labour.
An example from the IT industry: A medium-sized software company wants to hire an experienced developer. Instead of simply placing a job advert, the team searches for suitable profiles on LinkedIn and XING. The recruiters write directly to the candidates and invite them to an initial interview. This allows the company to reach talented individuals who would otherwise not have been aware of the position.
Another example: An industrial company is looking for a specialist in the field of automation for a project. The recruiting team uses special databases and approach strategies to identify suitable profiles. The candidates are contacted with a personalised message. This increases the chance that they will be interested in the company.
Active sourcing is also used in the healthcare sector. A hospital is looking for experienced nursing staff for a new department. The team specifically searches for candidates in relevant forums and networks. They are approached individually and with reference to their own values and benefits.
Digital talent acquisition: advantages and challenges
Active sourcing offers many advantages. Companies achieve a greater reach and can search specifically for certain qualifications. The method is particularly effective when it comes to rare or highly specialised profiles. At the same time, however, it requires more time and resources than traditional job adverts.
An example: A financial services provider is looking for an expert in the field of artificial intelligence for a new project. The recruiting team uses various digital channels to find suitable candidates. They are approached individually and with reference to their own values and benefits. This makes it possible to attract talented people who would otherwise not have noticed the position.
Another example: A craft business is looking for a specialist in the field of sustainability for a project. The team uses special databases and approach strategies to identify suitable profiles. The candidates are contacted with a personalised message. This increases the chance that they will be interested in the company.
Active sourcing is also being used in the education sector. A university is looking for experienced scientists for a new research project. The team is specifically looking for candidates in relevant networks and forums. They are approached individually and with reference to their own values and benefits.
Best practices for digital talent acquisition
There are some best practices for successful digital talent acquisition. Companies should optimise their careers page to generate more organic traffic. Adverts and content must be creatively tailored to the target group. Utilise the strengths of the respective platform.
An example: An IT company uses an optimised careers page to generate more applications. The job adverts are specifically tailored to the target group and placed on various platforms. In this way, the company achieves a greater reach and can search specifically for certain qualifications.
Another example: An industrial company uses an optimised careers page to generate more applications. The job adverts are specifically tailored to the target group and placed on various platforms. In this way, the company achieves a greater reach and can search specifically for certain qualifications.
Optimised careers pages are also used in the healthcare sector. One hospital uses an optimised careers page to generate more applications. The job adverts are specifically tailored to the target group and placed on various platforms. In this way, the company achieves a greater reach and can search specifically for certain qualifications.
Digital talent acquisition: the role of iROI coaching
iROI-Coaching supports companies in digital talent acquisition projects. We help them to develop and implement the right strategies. Clients often report that they receive more applications and find the right talent faster thanks to our support.
An example: A medium-sized company is looking for support in developing a digital recruiting strategy. iROI Coaching assists the team in selecting the right channels and implementing the recruitment strategies. This enables the company to attract the right talent and achieve its goals.
Another example: An IT company wants to strengthen its employer brand. iROI coaching supports the team in developing an authentic employer brand and implementing recruiting campaigns. This enables the company to attract the right talent and achieve its own goals.
The healthcare sector also relies on iROI coaching. A hospital wants to digitalise its recruiting strategy. iROI coaching supports the team in selecting the right channels and implementing the approach strategies. This enables them to attract the right talent and achieve their goals.
BEST PRACTICE with one customer (name hidden due to NDA contract) A medium-sized industrial company was looking for support in developing a digital recruiting strategy. iROI Coaching assisted the team in selecting the right channels and implementing the recruitment strategies. This made it possible to attract the right talent and achieve their own goals. Applications increased by 40 per cent and the quality of candidates improved significantly.
My analysis
Digital talent acquisition is indispensable today. Active sourcing opens up new opportunities to reach the best candidates. Companies should continuously adapt their strategies and utilise innovative methods. iROI coaching provides guidance and supports the implementation of successful projects.
Further links from the text above:
Digital employee recruitment: the ultimate guide
Digital recruiting: survive in the applicant market
5 recruiting methods that only a few people know about
Modern recruiting: methods & strategies
Successful talent acquisition strategies in the digital age
For more information and if you have any questions, please contact Contact us or read more blog posts on the topic internet Return on Investment - Marketing here.
Deutsch 
English (UK)