Today more than ever, finding the right employees is a strategic challenge. Companies are faced with the task of not only filling vacancies, but also attracting talent that will contribute to long-term success. Traditional methods are often not enough. This is where Talent Acquisition Digital comes in. Innovative methods such as active sourcing make it possible to reach the best candidates in a targeted manner - even those who are not actively looking for a job.
Active Sourcing: The new dimension of talent acquisition Digital
Active sourcing means that companies actively search for suitable candidates themselves. Instead of waiting for applications, profiles are targeted. This works particularly well via social media, specialised platforms or by using recruiting tools. Many companies use this method to compete for skilled labour.
An example from the IT industry: A medium-sized software company wants to hire an experienced developer. Instead of simply placing a job advert, the team searches for suitable profiles on LinkedIn and XING. The recruiters write directly to the candidates and invite them to an initial interview. This allows the company to reach talented individuals who would otherwise not have been aware of the position.
Another example: An industrial company is looking for a specialist in the field of automation for a project. The recruiting team uses special databases and approach strategies to identify suitable profiles. The candidates are contacted with a personalised message. This increases the chance that they will be interested in the company.
Active sourcing is also used in the healthcare sector. A hospital is looking for experienced nursing staff for a new department. The team specifically searches for candidates in relevant forums and networks. They are approached individually and with reference to their own values and benefits.
Digital talent acquisition: best practices from the field
In practice, it is clear that a well thought-out active sourcing strategy makes all the difference. Companies that specifically search for suitable candidates benefit from a higher quality of applicants and faster filling of vacancies.
An example from the retail sector: A retail company is looking for a store manager for a new branch. The recruiting team uses social media and specialised platforms to identify suitable profiles. The candidates are contacted with a personalised message. This increases the chance that they will be interested in the company.
Another example: A financial services provider is looking for a specialist in the field of risk management for a project. The recruiting team uses special databases and approach strategies to identify suitable profiles. The candidates are contacted with a personalised message. This increases the chance that they will be interested in the company.
Active sourcing is also used in the education sector. A university is looking for experienced lecturers for a new department. The team specifically searches for candidates in relevant forums and networks. They are approached individually and with reference to their own values and benefits.
Digital talent acquisition: the role of iROI coaching
iROI-Coaching supports companies with digital talent acquisition projects. We provide support in the targeted search for and recruitment of suitable candidates. Our methods and experience help companies to attract the best talent on the market and stand out from the competition.
A practical example: A medium-sized company is looking for a specialist in the field of digitalisation for a project. The recruiting team uses special databases and approach strategies to identify suitable profiles. The candidates are contacted with a personalised message. This increases the chance that they will be interested in the company.
Another example: A service company is looking for experienced employees for a new department. The team specifically searches for candidates in relevant forums and networks. They are approached individually and with reference to their own values and benefits.
Active sourcing is also used in the healthcare sector. A hospital is looking for experienced nursing staff for a new department. The team specifically searches for candidates in relevant forums and networks. They are approached individually and with reference to their own values and benefits.
My analysis
Digital talent acquisition is indispensable today. Active sourcing opens up new opportunities to reach the best candidates. Companies that specifically search for suitable candidates benefit from a higher quality of applicants and faster filling of vacancies. Traditional channels are often not sufficient for this. This is where Talent Acquisition Digital comes in. Innovative methods such as active sourcing make it possible to reach the best candidates in a targeted manner - even those who are not actively looking for a job.
Further links from the text above:
Digital talent acquisition: how active sourcing is revolutionising
Active Sourcing Strategy: Efficient Recruiting
Digital recruiting 2025: surviving in the applicant market
Active sourcing strategies: Relevance, examples & more!
Recruiting in transition - How data-driven strategies are redefining talent acquisition
For more information and if you have any questions, please contact Contact us or read more blog posts on the topic internet Return on Investment - Marketing here.
Deutsch 
English (UK)