Many entrepreneurs make the mistake of chasing new leads and creating new opportunities without first making the most of the resources and opportunities they have. already have. If you have a website and are putting all your energy into attracting new visitors, then you're probably missing out on a lot of potential business through your current Visitors. It's much easier to get someone to buy if they've done business with you in the past, so it's wisest to focus on that.
Similarly, you are much less likely to get a sale from someone who is visiting your website for the first time than from someone who has been visiting for a while and with whom you have built up trust. Read on and we'll look at how you can turn your visitors into customers and your existing customers into repeat customers.
Make it easy for yourself
This is where your branding becomes incredibly important. If someone lands on your website and is impressed with the way you present yourself and what you offer, then must You make sure that he can come back to you if he decides to bite. This means you need to have a clear and obvious banner/design that is memorable enough for them to track you down in the future. A simple and memorable URL can also go a long way. You can even get them to bookmark your page with a pop-up or something similar.
A mailing list
Even better, get them to sign up to a mailing list or newsletter. This way, you can ensure that they receive regular updates from you so that they don't lose track of you. In addition, you can target them with special offers and deals that might interest them based on your previous interactions. Lead capture is one of the most important aspects of your online presence, so don't neglect it! 91% of consumers check their email once a day or more Email marketing has an ROI of 4,300%
Social media
Similar to a mailing list is a social media account - with a Twitter or Facebook account, you can keep your customers in the loop and give you a way to stay in touch with them long after they've left your website. 67% of Twitter users are more likely to buy from brands they follow on Twitter
Offer added value
Another good strategy is to ensure that your website itself offers added value, which most companies try to achieve through a blog. Equip your website with a blog so that your visitors can read useful content again and again. If your website is literally just advertising, there is no reason for your visitors to return to your website unless they want to buy something.
Deals and special offers
Running special offers is a good way to increase your sales for a certain period of time and possibly do some free marketing. At the same time, you can also give your visitors a good reason to visit your website from time to time. If you mention your promotion in a tweet, you'll find that it's a great way to bring back many previous visitors to your site who may have been interested in some of your products but didn't have the money for them at the time. Also get involved in bigger deals and promotions such as Black Friday and Cyber Monday. Online sales on Black Friday 2014 reached $2.4 billion
Tell them to come back
Sometimes the best techniques are the obvious ones: Why show You don't just literally on to come back to your website? This could literally just be adding a message at the end of your content saying that you should come back soon, or telling them how often your content is updated or that you have occasional offers. Of course, they may just ignore your request, but at least you've sparked the thought and outlined your reasons why they should keep an eye on you.
Use a loyalty programme
A loyalty programme is a fantastic way to keep your customers coming back to you. This is where you offer discounts and other bonuses to customers who use your services or shop with you regularly, giving them an extra reason to choose you over the competition. At the same time, seeing their points add up is addictive for many people and they will often do anything to keep them growing!
Create a social element
At the time of writing, Facebook is the third most popular website on the web. What makes it so popular? It's the social aspect that allows people to interact with their friends and have conversations about topics they find interesting. Social interactions keep people coming back because they want to see the responses to things they've written and continue their discussions. So adding a comments section to your website can be a great way to create a community around your business that builds customer loyalty.
Give them the feeling that they are part of your company
The internet is a great way to get people involved in your business. to include and make them feel part of it. This gives them a stake in your success and makes them more likely to come back to visit your shop and recommend it to others. What does this mean? Well, it could mean outsourcing an idea. It could mean organising some kind of competition. Or it could simply mean answering a question and engaging with your audience. to get in contact . Even giving away t-shirts can make people feel like they are part of your 'movement' and really get behind you. This is another good reason to have a social media presence and utilise other social elements. 63% of people follow small businesses to show their support on Twitter
Leave an impression
However, the most important thing of all is that you make the right impression on your visitors and customers. Basically, this means that you need to create a website that runs well, loads quickly, looks good and maybe has a few nice details that stand out. On a deeper level, however, this means that you need to make sure that the entire experience you have with your customers is memorable in every way. This means that you need to think about your packaging. Maybe it means you under-promise and over-deliver when it comes to shipping. Or how about enclosing a free gift with your order or sending a personalised message?
These little touches are what make great companies stand out from the crowd and create real loyalty. Show that you care about your company and your customers and you will find that they will show their appreciation!
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