If you have a business, use all the tools available to you to monitor whether it is doing well or not. In the world of affiliate marketing, there are also statistics that you need to keep an eye on. These statistics can help you discover secrets that you can use for other campaigns or weaknesses that you should fix before you lose your money. Here is a short list of the most important information to keep an eye on:

• Pageviews - As the term suggests, this refers to the number of visitors who have visited your website. The number you receive serves as a measure of which pages of your website are working or not. It can also tell you which offers are attracting visitors' interest.

• Total number of visits - The be-all and end-all in affiliate marketing is to attract a large number of visitors to your website. The number of total visits tells you how many people have visited your pages in the last 24 hours. You also need to check the total number of visits to your website. You need to pay attention to the numbers that reflect conversions, i.e. profit, and bounced traffic. Based on these figures, you can set your goals and revise your marketing plan.

• Referrers - you need to know where your traffic is coming from so that you can better capitalise on the opportunities that present themselves. What proportion of your traffic comes from search engines, from links you have built, or how many have landed directly on your pages. With this information, you can look back and look ahead to determine which products are effective and how much traffic they bring.

Once you know how to monitor your statistics and interpret your web analytics, you can use them to improve your online presence and ultimately your bottom line. You will learn techniques to maximise the numbers you come across on your affiliate marketing journey. It is vital to capitalise on the opportunities that are reflected in the spike in traffic and sales. There will also be indicators that you can use to decide if you need to abandon an unprofitable affiliate marketing campaign.

If you have a business, use all the tools available to you to monitor whether it is doing well or not. In the world of affiliate marketing, there are also statistics that you need to keep an eye on. These statistics can help you discover secrets that you can use for other campaigns or weaknesses that you should fix before you lose your money. Here is a short list of the most important information to keep an eye on:

• Pageviews - As the term suggests, this refers to the number of visitors who have visited your website. The number you receive serves as a measure of which pages of your website are working or not. It can also tell you which offers are attracting visitors' interest.

• Total number of visits - The be-all and end-all in affiliate marketing is to attract a large number of visitors to your website. The number of total visits tells you how many people have visited your pages in the last 24 hours. You also need to check the total number of visits to your website. You need to pay attention to the numbers that reflect conversions, i.e. profit, and bounced traffic. Based on these figures, you can set your goals and revise your marketing plan.

• Referrers - you need to know where your traffic is coming from so that you can better capitalise on the opportunities that present themselves. What proportion of your traffic comes from search engines, from links you have built, or how many have landed directly on your pages. With this information, you can look back and look ahead to determine which products are effective and how much traffic they bring.

Once you know how to monitor your statistics and interpret your web analytics, you can use them to improve your online presence and ultimately your bottom line. You will learn techniques to maximise the numbers you come across on your affiliate marketing journey. It is vital to capitalise on the opportunities that are reflected in the spike in traffic and sales. There will also be indicators that you can use to decide if you need to abandon an unprofitable affiliate marketing campaign.