Viber promotion is now a key topic for companies looking to expand their reach in Eastern Europe. Many clients come to us because they are looking for new ways to communicate directly with their target groups. Viber Promotion offers exactly that: a direct, personal and highly effective approach. With iROI coaching, we support you in the implementation of your Viber Promotion projects and help you to utilise the full potential of this platform.
Why Viber promotion is so important in Eastern Europe
Viber is the number one messaging app in many Eastern European countries. In Bulgaria, Greece and Ukraine, millions of people use Viber to communicate every day. Companies that are active here can reach their target group directly and efficiently. Viber promotion makes it possible to spread brand messages quickly and personally.
A real-life example: An online shop for fashion items launched a Viber promotion with personalised messages and discount codes. The open rate was over 90 per cent. Customers were able to order directly from the message. The result: a significant increase in sales and stronger customer loyalty.
Another example: A restaurant in Bucharest used Viber Promotion to present new dishes. Guests received a message with a QR code for the menu. The response was so great that within a few days the restaurant had more tables booked than ever before.
A fitness studio in Sofia also relied on Viber promotion. Members received regular updates on new courses and special offers. The feedback was consistently positive. The members felt valued and stayed longer in the studio.
Viber promotion: Practical tips for success
How to win customers with Viber Promotion
Viber promotion works best if you know your target group exactly. Use the segmentation options to send targeted messages. This way you only reach those who are really interested.
A client from the cosmetics industry launched a Viber promotion with a survey on new products. Participants received a voucher for taking part. The response rate was very high. The company used the data obtained to better tailor future products to the wishes of its customers.
Another example: A travel agency in Romania used Viber Promotion to advertise last-minute offers. Customers were able to book directly from the message. The booking rate was well above the industry average.
A property agent in Serbia also relied on Viber promotion. Interested parties received photos and videos of new properties directly on their mobile phones. The feedback was very positive. Viewing appointments were arranged more quickly.
Viber promotion and community building
With Viber Promotion, you can not only win customers, but also build a community. Create groups in which your customers can exchange information. This strengthens loyalty and promotes brand loyalty.
One example: A manufacturer of electrical appliances in Poland launched a Viber promotion with a community group. Members were able to share tips and tricks and ask questions. The group grew quickly and became an important part of customer support.
Another example: A sports club in Croatia used Viber Promotion to inform and motivate members. The members were able to support each other and celebrate successes. Member loyalty increased significantly.
A bookshop in Hungary also relied on Viber promotion. Readers were able to exchange ideas in a group and make recommendations. The group became an important part of customer loyalty.
My analysis
Viber Promotion is a powerful tool for companies that are active in Eastern Europe. Its direct communication, wide reach and personalised approach make it one of the most effective marketing strategies. With iROI coaching, we support you in the implementation of your Viber Promotion projects and help you to utilise the full potential of this platform.
Further links from the text above:
The Ultimate Guide To Viber Marketing - Emitto
Viber Market: An In-Depth Look at Messenger Impact in Europe
Viber in your communication |Digital Marketing Group
Viber For Business: Multi Channel Messaging Must-Have in ...
Viber Marketing 101: Everything You Need to Know - Emitto
How to boost sales with Viber marketing - Umnico
Viber Marketing: Drive Growth Through Messaging - Respond.io
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