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11 May 2025

Video-Streaming-Optimierung (Glossar)

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Video-Streaming-Optimierung ist ein wichtiges Thema in den Bereichen Digitale Transformation, Digitales Marketing und eCommerce. Es beschreibt alle Maßnahmen, mit denen die Qualität und Zuverlässigkeit von gestreamten Videos im Internet verbessert wird.

Wer sich einen Film, eine Serie oder ein Live-Event online ansieht, möchte keine Unterbrechungen oder lange Ladezeiten erleben. Hier kommt die Video-Streaming-Optimierung ins Spiel: Sie sorgt dafür, dass Videos schneller starten, seltener einfrieren und eine möglichst hohe Bildqualität bieten. Dazu werden zum Beispiel Daten intelligent zwischengespeichert, die Übertragungsgeschwindigkeit an das Endgerät angepasst oder Server näher an die Zuschauer gebracht.

Ein typisches Beispiel: Ein Online-Shop möchte per Livestream neue Produkte präsentieren. Damit Zuschauer weltweit ohne Verzögerung und in guter Qualität zuschauen können, setzt das Unternehmen auf Video-Streaming-Optimierung. Das sorgt für ein reibungsloses Video-Erlebnis, höhere Kundenzufriedenheit und letztlich für bessere Verkaufszahlen.

Auch für Unternehmen, die Schulungen oder Meetings online übertragen, ist Video-Streaming-Optimierung ein echter Vorteil. Sie steigert die Effizienz, indem sie Technikprobleme reduziert und die Nutzererfahrung verbessert.

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written by:

Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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