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11 May 2025

Video streaming optimisation (Glossary)

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Video streaming optimisation is an important topic in the areas of digital transformation, digital marketing and eCommerce. It describes all measures used to improve the quality and reliability of streamed videos on the internet.

Anyone watching a film, series or live event online does not want to experience interruptions or long loading times. This is where video streaming optimisation comes into play: it ensures that videos start faster, freeze less often and offer the highest possible picture quality. For example, data is intelligently cached, the transmission speed is adapted to the end device or servers are brought closer to the viewer.

A typical example: an online shop wants to present new products via livestream. The company relies on video streaming optimisation so that viewers worldwide can watch without delay and in good quality. This ensures a smooth video experience, greater customer satisfaction and ultimately better sales figures.

Video streaming optimisation is also a real advantage for companies that broadcast training courses or meetings online. It increases efficiency by reducing technical problems and improving the user experience.

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written by:

Sanjay Sauldie avatar
Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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