The term visual shopping is more than just a modern trend in the shopping world - it is the future of shopping. With the increasing importance of visual search technologies such as Google Lens or Pinterest Lens, new opportunities are opening up to attract customers and sustainably improve the shopping experience. Visual shopping is not just a technology, but a comprehensive approach that combines digital and physical shopping experiences. In this article, we will look at the basics of visual shopping and show how entrepreneurs and companies can attract and retain customers through targeted visual search marketing strategies.
What is visual search marketing?
Visual search marketing is a strategy that aims to use visual elements effectively to attract customers and facilitate the purchasing process. It utilises visual perception to present products and services attractively and thus influence the purchase decision. A central aspect is the optimisation of product images for visual search services. High-resolution images that show the product from different perspectives are crucial for successful findability[2][6].
Visual shopping: strategies and tips
To use visual shopping effectively, companies should consider the following strategies:
1 **High quality product images**: These are crucial for the visual impression and should offer multiple views to encourage interaction with the product[6].
2 **Page speed**: A fast website is essential to improve the user experience and increase conversion[2].
3 **Mobile experience**: As many users use mobile devices, an optimised mobile view is essential[4].
Practical examples
BEST PRACTICE at a fashion company (name hidden due to NDA contract)This company increased conversions by 20 % by using high-quality 360-degree product images and reducing the load time of their website by 30 %. This led to a significant increase in user satisfaction and purchase decisions.
BEST PRACTICE at a furniture retailer (name hidden due to NDA contract)This company used augmented reality (AR) to allow customers to try out furniture in their own rooms. This led to a significant increase in sales and customer loyalty.
Visual shopping and iROI coaching
iROI-Coaching supports companies in the development and implementation of visual shopping strategies. Our expertise helps you to maximise the return on investment (ROI) of your online shop and attract more customers through targeted visual search marketing measures. Our team will support you in optimising your digital platform and help you to use visual elements effectively to influence your customers' purchasing decisions.
My analysis
Visual shopping is a central element of modern purchasing strategies. By integrating visual search technologies, companies can improve the user experience and attract targeted customers. It is important to use high-quality product images, optimise page speed and improve the mobile experience. In line with these strategies, companies can expand their customer base and increase sales.
Further links from the text above:
Visual merchandising - Wikipedia
How to Optimise for Visual Search: A Guide for Ecommerce
How To Use Images Smartly-To Drive More Onsite Conversions
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