The VR shop opens up completely new opportunities for managers to organise the shopping experience more efficiently and intensively. The use of virtual reality makes the selection process more interactive, personalised and time-saving, which is particularly important in a business context. Managers benefit from virtual showrooms that allow them to experience product selection and configuration almost realistically - from any location.
How the VR shop supports decision-making
In practice, numerous companies are experiencing how the VR shop facilitates complex decision-making for managers. One example is the automotive industry, where managers can virtually experience and inspect individually configured vehicle models before making investment decisions. Audi is already using this option to give customers a comprehensive picture through virtual test drives, something that traditional catalogues cannot do[4].
Managers also report positive experiences in the area of furnishings. For example, various retail companies have integrated virtual kitchen and furniture planning into the VR shop, which greatly improves the customer and client experience. The virtual representation avoids wrong decisions, as colours, materials and sizes can be checked in detail in advance[1][10].
BEST PRACTICE for a customer (name concealed due to NDA contract): In one project, iROI-Coaching supported the successful introduction of a VR shop for a large furniture retailer. Managers used it to compare product variants more quickly and thus make the best possible purchasing decisions. The result: shorter coordination times and greater customer satisfaction thanks to personalised advice.
Interactive product presentations as a success factor in the VR shop
The VR shop offers managers immersive product presentations that they can actively experience. An example from the luxury sector shows how brands such as Bvlgari use virtual reality to present jewellery in detailed 3D experiences, creating a personal approach that is missing when browsing through a traditional catalogue[1].
In the fashion sector, leading retailers rely on virtual try-ons. VR solutions make it possible to try on garments and accessories digitally, which reduces long waiting times and returns[2][5]. Such a digital twin replaces the physical showroom and gives managers the opportunity to analyse trends and customer preferences more quickly.
BEST PRACTICE for a customer (name withheld due to NDA contract): Through iROI coaching, a VR shop was implemented for a fashion company, which enabled impressive virtual fashion shows both at events and in sales. This enabled managers to bring new collections to life for partners and customers - with positive feedback on efficiency and reach.
Customer centricity through individual advice in the VR shop
Another strength of the VR shop is the opportunity to provide personalised advice in a digital setting. Managers from the cosmetics sector report how virtual test tools enable them to simulate the effect of products on different skin types or lighting conditions. This supports the sales process enormously by providing customers with personalised recommendations directly in the virtual space[2].
In the home and garden sector, the VR shop also helps managers to virtually plan interior design and furnishing options together with customers - for example by placing furniture and plants in 3D in their own digital image of the living space[2].
BEST PRACTICE for a client (name withheld due to NDA agreement): iROI-Coaching supported a start-up that developed a VR solution for horticulture. Managers and users can virtually arrange plants and garden elements to determine optimal design ideas. The VR tool not only provides inspiration, but also concrete implementation security.
Future trends and practical tips for using the VR shop
Managers should understand the VR shop as a dynamic tool that is constantly evolving. The integration of virtual reality into digital business processes opens up new perspectives for strengthening customer loyalty and conserving resources at the same time. For example, virtual showrooms significantly reduce the need for physical product samples and protect the environment and budget[5][7].
In practical terms, iROI-Coaching recommends gradually expanding the VR shop and working closely with technology partners. In this way, managers can ensure that the solutions are optimally tailored to their own needs and offer real added value. Training courses and workshops also help to involve employees in the digital transformation.
A key tip is to combine VR shops with real customer experiences. The seamless integration of online and offline experiences helps managers to react flexibly to market requirements and continuously improve the shopping experience.
My analysis
The VR shop not only revolutionises the shopping experience for managers, but also offers them effective tools to optimise their decision-making processes. Interactive, realistic product presentations, personalised advice and the time saved by virtual showrooms make the shopping world more efficient and at the same time more customer-oriented. iROI coaching provides companies with targeted support in successfully embedding these digital solutions in their projects and thus creating sustainable competitive advantages.
Further links from the text above:
Using virtual reality to create an immersive product experience
Augmented reality & virtual reality in e-commerce
Retail VR develops immersive brands
How virtual reality can revolutionise marketing
VR & AR in e-commerce: practice & effects
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