Instagram recently introduced a new content format. With IGTV, it is now possible to post videos in 4K resolution with a length of over 60 seconds on the platform. With this innovation, the Facebook-owned company is taking on the competition from Youtube which is currently the most important platform for influencers and video bloggers. Instagram also takes into account the viewing habits of users, as the Statista graphic based on Data from the video analysts at Ooyala shows. According to the study, smartphone users around the world are increasingly watching longer videos.
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