No factor costs companies more profits and employees more jobs than the zeitgeist. If companies fail to demonstrate the right instinct here, even a multi-million company can quickly reach its limits. For example, if a product is repeatedly developed, produced and offered that does not meet customers' tastes or expectations, sales will automatically fall. At the same time, this reduces the possibility of making further investments or developing new products without loans or the involvement of shareholders.
Big data analysis can already provide the right solution to this problem. After all, customers only change their minds from one day to the next in absolutely exceptional cases. It is much more common for oversaturation to occur very slowly. This not only offers the opportunity to start developing new products promptly, but also to keep proven products up to date. This can often be observed in every supermarket where newly designed packaging or special editions encourage consumers to pay new attention to a product that may have been familiar for decades.
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